Federico Munoa

Generated $2M in new sales pipeline within 6 months by designing and executing full-funnel demand generation strategy. Delivered 140 MQLs and 28 sales opportunities through targeted multi-channel campaign execution.

Grew active user base 4x from 32 to 134 users through product-led growth and targeted marketing initiatives. Co-led product strategy, growth, and marketing as part-time cofounder.

Owned paid media strategy and go-to-market motion concurrently for 3 B2B SaaS clients as fractional CMO. Drove measurable pipeline and revenue impact across client portfolio through channel strategy and campaign optimization.

Supported marketing operations and campaign engineering while concurrently leading demand generation at 42 Agency.

Led demand generation across Capterra, G2, LinkedIn, Google, and Facebook for B2B SaaS client portfolio. Ran MOPS review across HubSpot and Salesforce to align marketing and sales operations.

Led growth marketing initiatives for B2B SaaS company.

Provided marketing consulting services.

Led marketing strategy and execution for fintech company.

Managed product management team and strategy.

Led ecommerce marketing and SEO initiatives.

Managed online marketing campaigns.

Managed web and email marketing initiatives.

Managed SEO strategy for Latin American markets.

Executed SEO and SEM campaigns.

Managed SEO and marketing for ecommerce sites.

Directed SEO strategy and execution.

Provided public relations advisory.

Provided independent SEO consulting services.

Master in Gestión Comercial, Marketing & Ecommerce from EUDE Business Growth Master School from 2011 to 2012.

PR Consultant certification in Public Relations & Applied Communication from AURP from 2005 to 2007.

Bachelor in Engineering from Scuola Italiana di Montevideo from 1987 to 1999.