Gero Silva Pereira
@gerosilvapereira
Funnel and CRO strategist at Whole Founder who improved post-click funnels and launched 78 production deploys in 7 weeks.
What I'm looking for
At Whole Founder, I owned the post-click funnel for high-ticket clients, from landing and booking pages to tracking and tests. I introduced weekly cost-per-booked-call KPIs and shipped 78 production deploys across client funnels in seven weeks.
At Creative Pools, I built the company's first digital system, including its Framer website, analytics, and paid campaigns. I’ve also worked directly with 30+ independent professionals and small businesses on positioning, websites, and paid acquisition, and at Vexels I worked with the founders on acquisition through SEO, content, landing pages, and growth experiments.
Experience
Work history, roles, and key accomplishments
Independent Digital Marketing & Brand Consultant
Self Employed
Aug 2023 - Present (3 years 3 months)
Worked with 30+ independent professionals and small businesses on positioning, messaging, websites, and paid acquisition. Built conversion-focused websites and landing pages using Framer and Squarespace.
Revenue Manager (Funnel Owner)
Whole Founder
Jul 2026 - Nov 2026 (4 months)
Owned the post-click funnel for 6 high-ticket clients, managing 10+ live funnels and implementing KPIs, tracking, and A/B tests. Identified funnel leaks and improved performance through AI-assisted builds and systematic testing.
Digital Marketing & Rebranding Specialist
Creative Pools
Sep 2025 - Apr 2026 (7 months)
Built the company's first digital system from scratch, including rebrand, website, and paid media. Managed paid media budget and generated 45+ tracked leads, optimizing campaigns to reduce cost per lead.
Digital Marketing Specialist
Vexels
Feb 2018 - Dec 2022 (4 years 10 months)
Grew with the company from 10 to 100 employees, moving from generalist to specialist. Worked on acquisition through SEO, content, landing pages, and growth experiments.
Partner and Creative Lead
ICK Studio
Jan 2012 - Dec 2016 (4 years 11 months)
Partner and creative lead at a branding and design studio.
Corporate Communications
NationTraffic
Jan 2011 - Dec 2012 (1 year 11 months)
Corporate communications for an international financial platform.
Education
Degrees, certifications, and relevant coursework
Universidad ORT Uruguay
Analyst, Advertising and Corporate Communication
2007 - 2011
Earned an Analyst in Advertising and an Analyst in Corporate Communication and PR from Universidad ORT Uruguay from 2007 to 2011.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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