Jacinta Vargas

Led a brand strategy and architecture project for an Australian group of three service companies, coordinating stakeholders and supporting the creation of a new umbrella brand. Managed an RFP-style evaluation of three strategy agencies and supported new business for a new service unit.

Managed multiple concurrent marketing projects across strategy, creative, design, production, digital, development and external partners, owning scopes, priorities, deadlines and delivery from brief through implementation. Led 0-to-1 innovation projects for AB InBev and the launch of Potrero.

Owned senior client relationships across enterprise accounts including AB InBev, Danone, Arcor, Banco Hipotecario and Coppel Mexico, overseeing scopes, fees, budgets, commercial negotiations and cross-functional delivery. Led the launch and growth of Pilsen del Sur in Chile, contributing to an 80% increase in brand awareness in its southern core markets during the first year.

Managed campaigns and client relationships for AB InBev Bolivia, Arcor, Cofler, Bon o Bon, Danone, SER and L'Oréal. Coordinated strategy, creative, production, digital and media teams from client brief through delivery, managing multiple workstreams, priorities, budgets and deadlines simultaneously.

Certificate IV in Entrepreneurship & New Business from Lexis Training, Australia, completed in 2026.

Certificate III in Business from Lexis Training, Australia, completed in 2025.

BA in Advertising from Universidad del Salvador, Buenos Aires, completed in 2018.

Event Planning & Public Relations program at Universidad de Palermo, Buenos Aires, completed in 2012.