Open to opportunities

Oghenero Omare

@ogheneroomare

Digital Marketing Specialist delivering data-driven ROAS, SEO growth, and email automation for global, growth-stage brands.

Nigeria

Message

What I'm looking for

I’m looking for a growth-focused team where I can own full-funnel digital marketing end-to-end—performance ads, SEO, and lifecycle email/CRM—using testing and dashboards to drive measurable ROI in remote or contract roles.

I’m a results-driven Digital Marketing Specialist with 5+ years of full-funnel experience across paid advertising (Google & Meta Ads), SEO, email marketing, CRM automation, and growth strategy. I’ve managed multi-brand campaigns for international education, B2B events, maritime training, and edtech—independently and with cross-functional teams—always anchored in measurable ROI.

In my recent role, I planned and optimized Google Ads search campaigns that generated 1,610 portal sign-ups from 728K impressions (1.50% CVR) and achieved 91.69% attribution to paid search. I also coordinated PPC, CRM, and retargeting to drive 15% of total enrollments, while building behavioural lifecycle email sequences that delivered 70%+ engagement and scaled campaign volume by 356% (128 vs. 36 target) with reduced cost-per-enrolled-student.

I’ve also built strong owned-channel performance: I exceeded organic traffic targets by 110%, secured top-3 Google rankings for 4 high-intent keywords, and managed GA4 conversion tracking, UTM attribution, and performance dashboards for faster budget decisions. Earlier, I built email marketing infrastructure from scratch in Zoho CRM for three B2B brand launches, deploying 9+ automated nurture sequences for 1,100+ contacts and delivering 32.7% average open rates (with 60% peak open rates on targeted sends).

I thrive owning end-to-end execution remotely across time zones, and I’m comfortable collaborating across marketing and sales to turn demand into qualified pipeline. Whether it’s ROAS performance, SEO growth, or lifecycle conversion, my approach is structured testing, clear measurement, and continuous optimization.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

Skyned Consults Corporation

May 2023 - Dec 2025 (2 years 7 months)

Planned and optimized Google Ads search campaigns, generating 1,610 portal sign-ups from 728K impressions (1.50% CVR) and 91.69% paid-search attribution. Drove enrollment growth, built 70%+ engagement lifecycle email sequences, improved organic traffic by 110% (+10.53% vs 5% goal), and delivered top-3 rankings for high-intent keywords while managing GA4 tracking and dashboards.

Google Ads Dashboard Reporting (ROAS CVR)

Email Marketing & Content Specialist

Stage Africa Media

Jul 2025 - Sep 2025 (2 months)

Built email marketing infrastructure in Zoho CRM for three simultaneous B2B launches, deploying 9+ automated nurture sequences for 1,100+ contacts. Produced 32.7% average open rates (with 60% peak) and generated 24 qualified international leads via SEO-optimized gated reports and targeted outreach.

Zoho CRM Email Marketing Automation B2B Lead Generation

Digital Marketing Manager

Judeworld Solutions

May 2021 - Apr 2023 (1 year 11 months)

Led full-funnel digital marketing strategy and execution, maintaining 90%+ campaign success across client and agency campaigns. Built sales funnels delivering 200%+ YoY sales growth, improved performance by 15% via A/B testing, and increased engagement by 30% through automated CRM campaigns while supporting high-ROI KOL partnerships with 90%+ deal success.

Full Funnel Marketing Sales Funnels A B Testing Marketing Automation ROI Analysis Lead Generation Performance Measurement

Facebook Ads Strategist

Diorasolutions Concept

Dec 2021 - Nov 2022 (11 months)

Generated ₦7.5M+ revenue from ₦63,956 ad spend, achieving 117:1 ROAS and closing 15+ high-value contracts (₦500,000+ each) within a 3-week optimization window. Produced 280+ qualified leads at ₦82–₦326 CPL using precision audience targeting, video retargeting, and lookalike audiences on Facebook and Instagram.

Facebook Ads Instagram Ads ROAS Audience Layering Lookalike Targeting Retargeting Lead Qualification

Business Development Manager

Joe Global Nautical Catering Ltd

Oct 2020 - Apr 2021 (6 months)

Achieved #1 Google ranking for 'marine cook trainer Nigeria' from a zero-online baseline and grew organic traffic by 47% through SEO and a full website build including a QR code certification system. Drove 73% sales increase using an integrated digital and traditional campaign approach.

SEO Strategy Keyword Targeting On Page SEO Performance Tracking Integrated Marketing Campaigns

Marketing & Growth Associate

YP Tutoring Ltd

Jul 2020 - Sep 2020 (2 months)

Developed targeted acquisition and lead generation strategies for an online tutoring platform, optimizing student intake and streamlining marketing operations to support company growth. Focused on improving marketing execution to drive better demand capture.

Lead Generation Demand Generation Funnel Optimization Marketing Operations