Mario Okhiria
@mariookhiria
Performance-driven digital marketer specializing in PPC, growth strategy, and data-driven acquisition.
NigeriaWhat I'm looking for
I am a seasoned digital marketing professional with over 5 years' experience driving B2B and D2C acquisition across paid channels, SEO, email, and analytics. I focus on data-driven strategies that optimize user journeys and maximize revenue.
I've led global and regional campaigns, managed budgets and agency relationships, and improved campaign performance through rigorous testing and optimization. My work has produced measurable uplifts in reach, conversion rates, ROAS, and reduced CPA.
In growth and performance roles I launched multi-channel PPC campaigns, executed A/B tests across creatives and landing pages, and redesigned email and onboarding flows that materially improved engagement and activation. I collaborate cross-functionally with engineers, designers, and product teams to align growth experiments to product updates.
I hold professional certifications in digital marketing and formal diplomas in software engineering and testing, and I bring strong commercial acumen, project management skills, and a passion for digital innovation and customer acquisition.
Experience
Work history, roles, and key accomplishments
Performance Marketing Manager
NSW Government
Feb 2025 - Aug 2025 (6 months)
Launched and optimized multi-channel PPC campaigns reaching 250,000+ citizens, increasing reach 40% and reducing CPC 18%; implemented A/B tests that lifted conversions 30% and revamped newsletters to boost open rates 80%.
Growth Marketing Strategist
MayWeb Technologies
Jan 2023 - Feb 2025 (2 years 1 month)
Drove 60% user activation in 90 days through go-to-market and paid acquisition strategies and improved ROAS 22% via audience targeting and bid optimization while streamlining conversion funnels.
Head of Marketing
Mayor Collections
Jan 2020 - Dec 2022 (2 years 11 months)
Co-founded and grew e-commerce revenue 300% in two years via data-driven Google Ads and Meta campaigns (4.2x ROAS); increased organic traffic 200% through SEO and inbound content and built automated email sequences generating 30% of monthly revenue.
Customer Support & Sales Associate
Ecobank Nigeria
Jul 2022 - Oct 2022 (3 months)
Supported SME lead acquisition and cross-sell initiatives, used behavioral insights to personalize product recommendations improving conversion rates, and facilitated onboarding for 5+ high-value accounts.
Education
Degrees, certifications, and relevant coursework
National Institute of Information Technology (NIIT)
Diploma, Software Engineering
Completed a diploma program in Software Engineering focusing on programming fundamentals and software development practices.
ALAlison
Diploma, Software Testing
Completed a diploma in Software Testing covering testing methodologies, tools, and quality assurance processes.
BNBright Network
Course, Marketing
Completed a course titled 'How to get into marketing' focused on marketing careers and foundational industry skills.
HAHubSpot Academy
Professional Certificate, Digital Marketing
Completed a professional certificate in Digital Marketing covering inbound marketing, content strategy, and campaign optimization.
Availability
Location
NigeriaAuthorized to work in
Job categories
Skills
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