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Adebowale Selere

@adebowaleselere

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Digital marketing strategist with a proven record in paid media success.

Nigeria

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What I'm looking for

I am looking for a dynamic role where I can leverage my digital marketing expertise to drive impactful campaigns and contribute to a company's growth.

I am a digital marketing strategist with over 5 years of experience in integrated and omnichannel marketing. My expertise lies in developing and executing effective marketing strategies that drive growth and engagement across various digital platforms. I have successfully increased revenue by 87% in just six months through innovative paid media and lead-generation strategies.

Throughout my career, I have worked with notable brands and agencies, managing campaigns that have achieved remarkable results, including an 840% return on ad spend in a single month. I thrive in fast-paced environments and am committed to delivering exceptional results through creativity, analytical skills, and a deep understanding of digital marketing trends.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Executive

Current

Del-York Group

Jan 2024 - Present (1 year 6 months)

Responsible for developing and executing online marketing strategies, managing social media channels, and optimizing content. Collaborated with the marketing team to enhance online presence, attracting potential students and boosting Open House attendance by 300%.

Digital Marketing Strategy Social Media Management

Paid Media Specialist / Digital Account Executive

Brandlife Limited Agency

Sep 2022 - Present (2 years 10 months)

Managed client accounts, developed effective digital marketing strategies, and executed paid media campaigns across various channels. Optimized campaigns to meet specific business goals like lead generation and sales, while also negotiating digital paid media inventories to ensure profitability.

Paid Media Google Ads Facebook Ads LinkedIn Ads Campaign Optimization Lead Generation Digital Marketing Strategy

Paid Media Specialist / Marketing and Communications Manager

Lifecard International Investment Company

Jun 2021 - Present (4 years 1 month)

Oversaw all digital marketing activities including performance marketing, lead generation, and branding for a real estate agency. Drove the largest monthly revenue in company history by hitting ROAS targets and decreasing cost per lead by 57% across Google and social media platforms.

Performance Marketing SEM Google Ads Facebook Ads LinkedIn Ads Lead Generation Marketing Technology Branding

Marketing Associate

Decagon Institute

May 2020 - Present (5 years 2 months)

Developed marketing strategies for consumer and business products in emerging markets, ensuring consistent customer experience across touchpoints. Conducted audience research and analytics to identify new B2B and B2C opportunities, and managed all marketing activities for new student recruits and hiring companies.

Marketing Strategy Audience Research Analytics Customer Acquisition SEM PPC Social Media Marketing Competitor Research

Digital Marketing Specialist / Digital Operations Manager

ODigital Agency

May 2019 - Present (6 years 2 months)

Consistently prioritized delivering exceptional customer experiences by addressing unique needs and resolving pain points efficiently. Achieved a remarkable 10% increase in Customer Service Satisfaction by streamlining issue resolution processes. Managed and implemented customer-focused features for the ODigital academy's LMS system.

Customer Experience Customer Service LMS Digital Marketing

Digital Marketing Manager

Ingio Limited

Oct 2018 - Present (6 years 9 months)

Established the entire marketing function and programs from scratch, growing revenues by 120% through improved lead databases, scoring, and segmentation. Designed and set up a comprehensive marketing stack including Getresponse, Elementor, Google Ads, Google Tag Manager, Google Analytics, and Facebook Ads, which increased conversion rates by 37%.

Marketing Function Setup Demand Generation Lead Management Marketing Automation GetResponse Elementor Google Ads Google Analytics Facebook Ads Conversion Rate Optimization

IT Consultant

Basif And Basif Health Limited

Jan 2018 - Present (7 years 6 months)

Designed and set up a marketing stack including Mailchimp, Google Ads, Google Tag Manager, Google Analytics, and various social media pages. Managed the ideation of website and corporate brand names and logos.

Mailchimp Google Ads Google Tag Manager Google Analytics Social Media Management Logo Design