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Anthony Obadina

@anthonyobadina

Performance marketer at Assethaus who contributed to campaigns generating ₦3.2 billion in sales.

At Assethaus, I lead performance marketing across real estate and hospitality brands. I contributed to digital campaigns that generated over ₦3.2 billion in sales, and campaigns for AMRealty and Crestville delivered 2,977+ booking inquiries.

At Hyly Group, I owned multi-channel digital marketing strategy across e-commerce, electronics, and HVAC. I contributed to several hundred million Naira in sales and supported YouTube growth to 10,000+ subscribers and 10M+ views.

Through agency contracts and independent client projects, I’ve managed 30+ Google Ads accounts and more than $100,000 in monthly advertising spend. I’ve also delivered 50+ client projects across international markets, connecting paid media, SEO, conversion tracking, and reporting to business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Assethaus

Mar 2025 - Present (1 year 8 months)

Lead performance marketing and digital growth across real estate and hospitality brands, connecting paid media, audience strategy, funnel optimization and reporting to commercial objectives. Contributed to digital campaigns that generated over ₦3.2 billion in sales.

Google Ads Meta Ads YouTube Ads TikTokAds LinkedIn Ads Lead Generation Conversion Tracking GA4 Google Tag Manager Looker Performance Marketing Funnel Optimization Campaign Reporting

Current

Digital Marketing Consultant

Current

Independent / Client Projects

Feb 2016 - Present (10 years 9 months)

Delivered SEO, PPC, content marketing, landing-page and website projects for clients across multiple markets. Completed 50+ projects with repeat business and long-term client relationships.

SEO PPC Content Marketing Landing Pages WordPress Shopify Google Analytics Lead Capture

Independent Contractor – Digital Marketing / Paid Media

GuruSEOServices & CinchCommunications

Nov 2025 - Aug 2026 (9 months)

Managed performance marketing for Canadian and international clients across Google Ads, Microsoft/Bing Ads, Meta Ads, YouTube Ads and LinkedIn Ads. Oversaw more than $100,000 in monthly advertising spend across client portfolios.

Google Ads Microsoft Ads Meta Ads YouTube Ads LinkedIn Ads GA4 Google Tag Manager Conversion Tracking Budget Management Client Reporting Remote Collaboration

Digital Marketing Project Manager / Performance Marketing Strategist

Hyly Group

Sep 2024 - Jun 2026 (1 year 9 months)

Owned multi-channel digital marketing strategy across e-commerce, electronics, and HVAC categories, covering paid media, organic growth, content strategy, SEO, CRO, and analytics. Generated thousands of qualified leads and contributed to several hundred million Naira in sales revenue.

Google Ads YouTube Ads Meta Ads TikTokAds SEO CRO Analytics Content Strategy Lead Generation E commerce Marketing

Part-time Digital Marketer (Remote)

Binta Financials

Nov 2024 - Apr 2025 (5 months)

Designed and executed digital campaigns promoting rent reporting and financial solutions for Canadian immigrants and tenants. Increased website traffic by 60% through SEO content, landing pages and social campaigns.

SEO Content Marketing Landing Pages Social Media Campaigns Google Analytics User Engagement

Team Lead – Marketing, Growth, Communications & Branding

Halogen Group

Jan 2023 - Mar 2025 (2 years 2 months)

Led a 3-person marketing team and executed integrated campaigns that increased sales conversions by 25%. Managed PPC campaigns across Google, Meta, LinkedIn and X/Twitter, contributing 40% of sales-qualified leads.

PPC Google Ads Meta Ads LinkedIn Ads X (Twitter)Email Marketing SEO Team Leadership Campaign Reporting

Contract Content Marketer (Remote)

Wajusoft

Jun 2024 - Jan 2025 (7 months)

Created and executed a content marketing plan targeting startup audiences. Produced SEO-focused articles, case studies and newsletters that contributed to 500% organic reach growth.

Content Marketing SEO Case Studies Newsletters Google Analytics Landing Page Copywriting

Digital Marketing Lead & Content Strategist

Kaiglo Nigeria

Aug 2020 - Dec 2022 (2 years 4 months)

Led a 9-member team across SEO, PPC, social media, email and content marketing, contributing to a 70% revenue increase. Managed Google Ads and Meta Ads campaigns that increased app installs and purchase conversions.

SEO PPC Google Ads Meta Ads Social Media Marketing Email Marketing Content Strategy Team Leadership Remarketing

Marketing Executive

RealtyPoint Limited

Aug 2019 - Mar 2020 (7 months)

Generated real estate leads through online campaigns, social media and field activations. Supported property sales conversations and follow-up using digital marketing and communication tools.

Lead Generation Social Media Marketing Field Marketing Real Estate Marketing

Offline Marketing Executive (Contract)

Vconnect Global Services Limited

Feb 2018 - Jul 2019 (1 year 5 months)

Executed SME-focused brand awareness campaigns across Lagos to improve brand recall. Delivered on-site presentations promoting Vconnect's online service directory to business audiences.

Brand Awareness Offline Marketing Presentation Skills SME Marketing