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Olawale Daramola

@olawaledaramola

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Results-driven growth marketing professional with 6+ years of experience.

Nigeria

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What I'm looking for

I am seeking a role that offers global impact and cross-cultural collaboration.

I am a results-driven, T-shaped growth marketing professional with over 6 years of experience specializing in paid media buying. My journey has been marked by a proven ability to manage and execute successful multichannel campaigns, driving over 200 million naira in revenue. I have a strong analytical mindset, which allows me to develop data-driven user acquisition strategies that align with business objectives, enhancing user engagement and revenue growth.

Throughout my career, I have effectively led cross-functional teams of 3-10 members, fostering collaboration to implement retention strategies through lifecycle marketing. My expertise in tools such as Google Analytics, Microsoft Clarity, and Mixpanel has enabled me to analyze customer funnels, identify bottlenecks, and improve conversion rates significantly. I am passionate about leveraging my skills to create global impact and drive cross-cultural collaboration in my next role.

Experience

Work history, roles, and key accomplishments

Current

User Acquisition Specialist

Current

PricePally

Oct 2024 - Present (9 months)

Developed and executed data-driven user acquisition strategies, analyzed customer funnels, and managed multi-channel paid campaigns to optimize budgets and maximize ROI. Collaborated with cross-functional teams to implement retention strategies and improve customer loyalty.

User Acquisition Google Analytics Budget Management Data Analysis Conversion Rate Optimization Campaign Tracking Consumer Research

Digital Marketing Specialist

BuyNaija

Aug 2020 - Sep 2023 (3 years 1 month)

Crafted conversion-optimized landing pages and ad copies, monitored ad campaigns, and implemented website tracking for data-driven decision-making. Achieved high ROAS and low cost per action in paid media advertising.

Landing Page Optimization Advertising Google Ads Data Tracking Campaign Optimization Customer Segmentation Email Marketing

Digital Marketing Manager

BuyASAPAfrica

Sep 2023 - Sep 2023 (0 months)

Developed a digital marketing strategy that drove significant purchase actions with minimal ad spend. Conducted marketing funnel analysis and A/B testing, leading to a substantial reduction in bounce rates and improved ROAS.

Digital Marketing Strategy A B Testing Google Ads Funnel Analysis Campaign Optimization Data Analysis Customer Journey Mapping Team Leadership

Digital Marketer

Positively Affecting Lives (PALs)

Mar 2018 - Jan 2020 (1 year 10 months)

Supervised Google ad campaigns that generated significant revenue and executed competitor keyword research for effective marketing strategies. Managed email marketing for lead acquisition and customer segmentation.