Open to opportunities

Oluwakoya Samuel

@oluwakoyasamuel

Message

Digital Marketing Specialist driving ROI through performance, email, and CRO.

Nigeria

Message

What I'm looking for

I’m looking for a data-driven role where I can own performance marketing end-to-end—ads, email automation, and CRO—using strong tracking and experimentation. I want cross-functional collaboration and clear alignment with revenue and growth goals.

I’m a Digital Marketing Specialist and performance marketer with 4+ years leading multi-channel campaigns across Google Ads, Meta, LinkedIn, and email automation platforms. I build growth strategies, manage budgets, and optimize websites to improve ROI for B2B, B2C, and nonprofits.

In my recent roles, I’ve owned end-to-end performance marketing stacks, delivered results like 300% traffic growth and 35% higher conversions, and improved SEO by 45%. I’m hands-on with tracking and analytics (GA4, GTM, Pixel, attribution), while also directing creative and building landing pages on WordPress, Shopify, and Wix to reduce friction and increase conversion rates.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Freelance

Jan 2020 - Present (6 years 6 months)

Built and optimized websites and landing pages with integrated tracking and CRO, and executed full-funnel digital strategies to improve acquisition and retention. Ran paid campaigns across Google Ads, Meta, and LinkedIn, and developed automated email nurture flows and performance reporting.

Google Ads Meta Ads LinkedIn Ads Landing Page Optimization CRO Website Optimization Analytics and Tracking Setup Email Automation Email Nurture Newsletters performance reporting

Performance Marketing Specialist

Elizabeth Resorts & Motels

Apr 2022 - Apr 2024 (2 years)

Owned end-to-end performance marketing for direct bookings and local acquisition, managing Google Ads and Meta campaigns optimized for conversions and ROAS. Implemented audience segmentation, dynamic retargeting, bid strategies, landing page testing, tracking, dashboards, and local SEO to drive measurable improvements.

Google Ads Meta Ads ROAS Audience Segmentation Dynamic Targeting Bidding Strategies Landing Page Optimization A B Testing Elementor Google Analytics Google Tag Manager Facebook Pixel Local SEO Local Citations

Marketing Strategist

Connecting The Dots Foundation

Jan 2021 - Jan 2023 (2 years)

Managed the foundation’s email program and delivered campaigns by coordinating cross-functional teams and mentoring junior marketers. Developed email automation and segmentation with A/B tests, directed video scripts and social strategy, and produced analytics reporting for partnership and grant outcomes.

Email Marketing Automation A B Testing Open Click Rate Optimization Video Scripts Social Media Strategy Campaign Coordination Analytics Reporting

Digital Marketing Associate

Cleonify Web Technologies

Sep 2021 - Mar 2022 (6 months)

Supported multi-account paid and organic campaigns for B2B and B2C clients by conducting keyword research, on-page SEO, and technical audits. Built performance reports using Google Analytics and Meta Insights and helped with creative testing cycles and optimization recommendations.

Keyword Research On Page SEO Google Analytics performance reporting Bid Optimization Creative Testing