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Obichia Onyekaba

@obichiaonyekaba

I build scalable Salesforce Marketing Cloud solutions, automated customer journeys, and compliant data-driven campaigns.

United States

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What I'm looking for

I'm looking to build scalable, compliant Salesforce Marketing Cloud and CRM solutions where I can connect technical delivery, business requirements, automation, and data-driven customer engagement.

At QBE Insurance, I administer a multi-business-unit Salesforce Marketing Cloud environment, building AMPscript and SSJS email experiences, Cloud Pages, SQL-driven segmentation, and governed Journey Builder workflows. I also strengthened deliverability through sender authentication, dedicated IP warming, and cross-channel reporting integrations.

Across FEMA/DHS contracts and Westat, I've translated business needs into Salesforce, audit, reporting, web, and data solutions. I bring 8+ years of experience connecting technical teams and stakeholders through requirements, process improvement, UAT, security governance, and scalable application development.

Experience

Work history, roles, and key accomplishments

Current

Marketing Cloud Administrator / Developer

Current

QBE Insurance

Nov 2022 - Present (3 years 10 months)

Administer enterprise multi-BU Salesforce Marketing Cloud hierarchy, govern roles and permissions, and architect sender authentication and IP warming strategies. Build AMPscript/SSJS-driven templates, SQL queries, and Journey Builder workflows to support scalable, compliant marketing operations.

Global Business Analyst | NFIP Subject Matter Expert

OST (FEMA/DHS Contract)

Oct 2021 - Jun 2025 (3 years 8 months)

Led planning and execution of FEMA program audits, maintained forms and IT applications for the National Flood Insurance Program, and produced status reports. Delivered data-driven recommendations and implemented process improvements to reduce manual effort and improve compliance tracking.

Business Analysis Requirements Gathering Process Improvement Compliance Reporting Quality Control Data Analysis Project Coordination FEMA NFIP (National Flood Insurance Program)

Salesforce Analyst

OST (FEMA/DHS Contract)

Nov 2019 - Oct 2021 (1 year 11 months)

Analyzed business process gaps and built solutions on the FEMA Salesforce platform, capturing and translating systems requirements. Deployed and governed security architecture, documented SDLC activities, and led process automation initiatives to reduce manual case handling.

Salesforce Business Analysis Requirements Gathering Security Architecture Profiles Permission Sets Rôles Sharing Rules SDLC UAT Process Automation Workflow Management email templates Einstein Chatter Code Coverage

Systems Analyst

Westat

Dec 2016 - Sep 2019 (2 years 9 months)

Developed and maintained web applications using HTML, CSS, JavaScript, Angular, and PHP, deployed via Git. Performed data analysis and reconciled bio-specimen discrepancies in a .NET/SQL Server bio-repository database, and built Drupal export modules and Selenium/Protractor test suites.