Raj Katakam
@rajkatakam
Lead Salesforce Marketing Cloud consultant specializing in integrations, personalization, and journey automation.
United StatesWhat I'm looking for
I am a Lead Salesforce Marketing Cloud Consultant with around 10 years of IT experience and over six years focused on Salesforce CRM integrations with Marketing Cloud, Experience Cloud, Commerce Cloud and Service Cloud.
I manage the full SDLC, implement Salesforce solutions across Sales, Service and Marketing clouds, and design large data-volume manipulations using SOQL/SOSL, Data Loader, Informatica and other ETL tools.
I have led multi-org Marketing Cloud integrations with Sales Cloud and MuleSoft, built advanced AMPscript-driven personalized emails and time zone–aware journeys, and driven Data Cloud activation, segmentation and unsubscribe consistency across business units.
I hold multiple Salesforce certifications and have a strong track record delivering journeys, automations, analytics, CTI and community/Experience Cloud solutions that improve engagement and operational efficiency.
Experience
Work history, roles, and key accomplishments
Lead Salesforce Marketing Cloud Consultant
Church & Dwight Co., Inc.
Jul 2019 - Present (6 years 8 months)
Led Marketing Cloud integrations and end-to-end customer journeys, implementing advanced AMPscript personalization, time zone-based sends, and unified unsubscribe automation across business units to improve engagement and data consistency.
Salesforce Marketing Cloud Consultant
Extreme Networks
Nov 2018 - Jun 2019 (7 months)
Built multi-channel Journeys and automations, implemented multi-org Marketing Cloud integrations, subscription centers, and high-frequency send automations to maintain subscriber engagement and synchronized unsubscribe data across business units.
Salesforce Administrator
Hughes Network Systems
Oct 2016 - Sep 2018 (1 year 11 months)
Managed Salesforce administration, Communities and CTI integrations, led deployments via ANT/Change Sets, and supported ServiceMax during hypercare while streamlining business processes and data migrations.
Salesforce Administrator
Codit Solutions
Apr 2013 - Jul 2015 (2 years 3 months)
Maintained Salesforce orgs, developed Apex SOAP web services, built custom objects and automation, and executed large data migrations and SDLC processes to support sales and service operations.
Education
Degrees, certifications, and relevant coursework
Jawaharlal Nehru Technological University, Hyderabad
Bachelor of Technology, Information Technology
Bachelor's in Information Technology from JNTUH focused on core IT concepts and software development fundamentals.
Wilmington University
Master of Science, Information Systems
Master's in Information Systems from Wilmington University emphasizing information systems management and enterprise technologies.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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