Nneha Bhardwaj

Led brand, marketing, and growth strategy across India and the Middle East, driving a 152% increase in purchase value through enhanced omnichannel execution. Owned integrated brand positioning and channel execution, building a scalable content engine and improving organic-first engagement.

Owned end-to-end marketing across B2C, B2B, and D2C, launching new verticals and scaling funnel performance. Reduced customer acquisition costs (CAC) by 20% and improved retention by 15% through Google/Meta campaign optimization and retargeting.

Drove strategic brand collaboration and ecosystem growth for a global crypto investment platform by building co-marketing alliances with payment gateways and fintech partners. Led user acquisition via ASO, referral loops, influencer YouTube campaigns, and community growth while coordinating regulatory and compliance alignment.

Led end-to-end brand development and sales strategy for an edtech robotics and STEM learning business. Directed brand positioning and integrated marketing campaigns to accelerate customer acquisition across competitive edtech and learning markets.

Managed corporate brand management and creative strategy for marquee consumer accounts, including Keventers. Directed account and campaign leadership across collaborative agency teams spanning copywriting, creative design, and media planning.

Led deep integrated marketing and multi-channel digital portfolios for flagship accounts including Samsung and Nat Geo Fox. Spearheaded insight-led campaigns and digital transformation initiatives aligned to business expansion goals, coordinating leadership and cross-functional execution.

Managed large-scale strategic advertising and high-growth digital and enterprise campaigns for brands including Google, OLX, and Micromax. Guided premium repositioning and message formulation while supervising national advertising from concept through execution and performance tracking.

Developed foundational content strategies for mainstream media and entertainment companies, driving high-engagement creative execution across broadcast and digital formats. Led narrative development, visual script execution, and audience behavior tracking to support cross-platform growth.

Managed comprehensive growth marketing for a mobile-first platform with full ownership of user acquisition and engagement funnels. Developed and launched targeted paid digital campaigns while optimizing app store presence (ASO) and improving conversion through data-driven iteration.

Completed a post-graduate digital marketing program focused on advanced digital strategy, performance marketing, web analytics, social media, and ROI-focused planning, including digital transformation initiatives.

Completed Television Journalism training, covering visual communication, narrative/script development, content and media production, and audience engagement.

Completed a Bachelor of Commerce (B.Com) with foundational coursework in business fundamentals including accounting, economics, marketing, and organizational management.