Open to opportunities

Nitin Thapar

@nitinthapar

Message

I build integrated B2B and D2C marketing engines that grow pipeline, engagement and adoption.

India

Message

At Experian India, I lead integrated B2B and D2C marketing across credit bureau, data, analytics and consumer education products. My work has influenced USD 10M in B2B pipeline across 200+ opportunities and contributed to 75 closed-won opportunities.

I've scaled Experian's consumer education programme to reach 1M users daily, grown credit report downloads, and helped build LinkedIn to 230,000+ followers and Facebook to 420,000+ followers. I also lead website transformation, CRM and lifecycle journeys, thought-leadership promotion, sales enablement, events and Salesforce-based lead routing.

Across Experian, Adappt Intelligence, QuantInsti, Propellum and Prism Informatics, I've brought products to market through campaigns, content, SEO, automation, digital experiences and partner-led outreach.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Experian India

Jun 2023 - Present (3 years 2 months)

Leads integrated marketing for Experian India's B2B and D2C portfolio, influencing USD 10M in pipeline and scaling consumer education to 1M daily users. Manages website transformation, events, and thought leadership initiatives.

Marketing Manager

Experian India

Sep 2022 - Jun 2023 (9 months)

Managed integrated marketing for Experian India's B2B and D2C portfolio, contributing to pipeline growth and consumer education initiatives. Supported website transformation and event marketing.

Digital Marketing Specialist

Experian India

Aug 2019 - Sep 2022 (3 years 1 month)

Executed digital marketing campaigns for Experian India's B2B and D2C portfolio, focusing on lead generation, email marketing, and social media growth.

Digital Marketing Email Marketing Marketing Automation Salesforce Eloqua Adobe Analytics Tableau Figma WordPress Meta Business Suite Lead Generation Social Media Marketing

Senior Marketing Manager

Adappt Intelligence Inc. / Kores India

Sep 2018 - Aug 2019 (11 months)

Led B2B marketing for IoT-based office automation solutions, covering website, content, market research, events, pre-sales support, and lead generation.

B2B Marketing IoT Content Marketing Market Research Event Marketing Lead Generation Sales Enablement Website Management Social Media Marketing

Content Marketing Manager

QuantInsti Pvt. Ltd.

Mar 2017 - Aug 2018 (1 year 5 months)

Managed content marketing, SEO, user journeys, and campaign communication for QuantInsti's quant trading training programme and Quantra platform.

Content Marketing SEO User Journeys Campaign Management

Senior Marketing Executive

Propellum Infotech Pvt. Ltd.

Apr 2015 - Mar 2017 (1 year 11 months)

Managed marketing for Teno and Zalp, covering digital marketing, communications, PR coordination, account management, pre-sales support, and campaign execution.

Digital Marketing Communications Management PR Account Management Pre Sales Campaign Execution Social Media Marketing

Senior Marketing Executive

Prism Informatics Ltd.

Mar 2013 - Apr 2015 (2 years 1 month)

Managed B2B marketing for a BSE-listed SAP Gold Partner, executing lead generation campaigns across digital marketing, events, conferences, and seminars.