Open to opportunities

Nishikar Gaur

@nishikargaur

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Ad-tech professional with 9 years of experience in digital advertising.

India

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my expertise in digital advertising to drive impactful campaigns and contribute to business growth.

I am an ad-tech professional and entrepreneur with 9 years of experience in programmatic advertising, media planning, and client servicing. My expertise lies in end-to-end campaign execution, particularly in managing SSP-side operations using GAM and DSP-side reporting with DV360 and StackAdapt. I have developed a strong understanding of the programmatic marketplace, including ad exchanges and delivery optimization, which has allowed me to drive performance and efficiency for my clients.

Currently, I serve as a Senior Accounts Manager at Z1Tech, where I manage high-budget ad campaigns for notable clients such as Swiggy and Maruti. My role involves overseeing client business in a programmatic environment, ensuring seamless communication across various teams, and consistently delivering campaigns with an accuracy rate above 90%. I have been recognized for my leadership and excellence in campaign execution, which has contributed to significant business growth for my clients.

In addition to my corporate experience, I have founded my own eCommerce platform, Petsbell.com, focusing on pet products. This venture reflects my entrepreneurial spirit and commitment to innovation in the digital space. I am passionate about combining operational precision with strategic insight to create long-term business value.

Experience

Work history, roles, and key accomplishments

Sr. Accounts Manager - Digital Ads

Z1Tech(Vdo.AI)

Oct 2022 - Present (2 years 10 months)

Managed high-budget ad campaigns across CTV, online videos, and display ads for clients like Swiggy, Maruti, and NBA. Overviewed client business in a programmatic environment with a strong focus on both direct and KPI-based performance campaigns.

Programmatic Advertising Media Planning Client Servicing GAM DV360)StackAdapt Cross Functional Team Leadership

Founder & CEO

Petsbell.com

Jan 2022 - Present (3 years 7 months)

Launched an eCommerce platform focused on pet products, currently developing the sales business while finalizing operational aspects. Initiated as a blog to spread awareness about pet care, hygiene, and health.

Ecommerce Business Development Sales Content Creation Digital Marketing entrepreneurship Product Launch Market Research Operations Management

Operations Specialist

SonyPicturesEntertainment(SonyLivApp)

Nov 2021 - Present (3 years 9 months)

Successfully executed deliveries worth 35 crores (approx.) of business in the first quarter of FY 22-23 with over 90% accuracy. Managed daily inventory placement strategies and troubleshooted ad campaigns for clients including Asian Paints, Netflix, Airtel, and IDFC.

Ad Operations Inventory Management Troubleshooting Data Analytics Ad Unit Setup Product Testing

Brand Strategist

We&MusicPvt.Ltd.

Nov 2017 - Present (7 years 9 months)

Managed clients for Meta ads to build brand identity and re-strategized marketing efforts to maximize brand value upliftment. Launched digital marketing strategies for prominent Indian artists and managed digital portfolios on platforms like Spotify and Apple Music.

Brand Strategy Digital Marketing Meta Ads Marketing Strategy Artist Management Spotify Apple Music

Founder & CEO

HouseOfMotions

Jan 2016 - Present (9 years 7 months)

Created a production house, leading film production and creative projects. Worked on multiple country-wide projects for music videos and ad films, gaining industry recognition for quality and art designs.

Film Production Creative Direction Project Management Art Direction entrepreneurship Client Management Team Leadership Business Operations

Founder & CMO

ButtercupFoodsPvt.Ltd.

Jan 2015 - Present (10 years 7 months)

Established brand relations with major distribution players across North India. Scaled the brand product “Retro,” a flavored banta drink, expanding into all major markets within a single year.

Market Penetration Scaling Sales Strategy entrepreneurship Business Development Marketing Negotiation Supply Chain Management

Education

Degrees, certifications, and relevant coursework

Army Public School, Shankar Vihar

Class XII

2011 - 2013

Activities and societies: Student Council welfare head of the school (2012), School discipline in-charge (2011), Vice Captain Command level football team.

Completed Class XII in the batch of 2013. Served as the Student Council welfare head in 2012 and as the School discipline in-charge in 2011. Was the Vice Captain of the Command level football team.