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Pratik Mishra

@pratikmishra1

Senior Account Management Lead at iion, shaping advertising and monetization for gaming after building ad strategies across digital media.

India

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At iion, I’m currently a Senior Account Management Lead, after serving as Account Management Lead. My work sits at the intersection of gaming, advertising, and monetization.

At AdColony (acquired by Digital Turbine), I developed strategic plans and data-driven insights to build and scale the ads business. I also consulted advertisers on media plans and product solutions aligned with their business objectives.

At Bennett Coleman and Co. Ltd. (Times Group), I managed revenue and client relationships for out-of-home advertising, from pitching and negotiating deals to coordinating campaign delivery and account profitability.

Earlier, I developed digital strategies and media plans at GroupM and Rediffusion Y&R, including social campaigns for Tata companies and digital product launches for consumer brands. I’ve also worked on brand partnerships and marketing initiatives at Uber.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Management Lead

Current

iion

May 2026 - Present (5 months)

Worked as Senior Account Management Lead at iion.

Account Management Lead

iion

Feb 2023 - May 2026 (3 years 3 months)

Worked as Account Management Lead at iion.

Sales Strategy Manager - Ads

AdColony (acquired by Digital Turbine)

Dec 2019 - Feb 2023 (3 years 2 months)

- Developing strategic plans and data driven insights to build and scale the ads business and ensuring client success on the platform
- Providing consultation, strategy, and media plans for advertisers based on their business objectives
- Serving as an external product consultant educating clients and agencies on product solutions and best practices, and growing existing business partnerships
- Pr

Manager - Brand Services

Prime Focus Technologies

Jan 2018 - Nov 2019 (1 year 10 months)

Worked as Manager - Brand Services at Prime Focus Technologies.

Revenue Manager

Bennett Coleman and Co. Ltd. (Times Group)

May 2016 - Jan 2018 (1 year 8 months)

• Generating sales and achieving allotted sales targets
• Consulting brands on different media options available on bus shelters, Mumbai Metro and on how to reach their target audience
• Acquiring new clients, market share/penetration
• Building and maintaining relationships with existing and new clients/media buying agencies
• Supporting the existing client base with exceptional level of servicin

Marketing Intern

Uber

Mar 2016 - May 2016 (2 months)

• Responsible for developing brand and event partnerships
• Analyse marketing initiatives and measure the efficacy through ROI & new user sign-ups
• Storyboarding and executing innovative marketing campaigns and pop-ups

Summer Intern

TIMES OOH

Apr 2015 - Jun 2015 (2 months)

Worked as Summer Intern at TIMES OOH.

Associate - Social Media

Rediffusion Y&R

Jul 2013 - Feb 2014 (7 months)

• Responsible for devising digital strategies for TATA Companies to create awareness regarding their various brands across various social touch points and in the digital domain
• Created digital & social media strategies for Tata Group to engage actively with the online audiences
• Developed the digital media plans for Tata Companies
• Worked actively in the ORM division to help the brand listen t

Asst Manager - Digital Media

GroupM

Feb 2010 - Jun 2013 (3 years 4 months)

• Developed digital strategies for FMCG & FMCD brands like Olay, Park Avenue, Ambi Pur, Ariel, Colgate Sensitive Pro-Relief & AquaSure Kitanu Magnet
• Client servicing & creating digital & social media solutions for brands associated with P&G, Colgate Palmolive etc.
• Worked on the digital launch of products like Park Avenue Beer Shampoo, Olay Regenerist Wrinkle Relaxing Cream, Ambi Pur Mini Vent