Open to opportunities

Karunakar Ravirala

@karunakarravirala

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Execution-driven growth strategist with 15+ years in AdTech.

India

Message

What I'm looking for

I am looking for a role that allows me to lead growth initiatives, innovate marketing strategies, and collaborate with cross-functional teams to drive user acquisition and retention.

With over 15 years of experience in AdTech and performance marketing, I have a proven track record of scaling early-stage startups and DTC brands across the U.S., Canada, and India. My expertise lies in developing ROI-focused go-to-market strategies and executing full-funnel performance campaigns that drive user acquisition and retention.

Currently, I serve as the Senior Manager of Marketing & Operations at Social Surgeons, where I lead the GTM launch for multiple DTC brands in North America. My role involves overseeing eCommerce operations, optimizing email marketing strategies, and managing high-impact marketing campaigns. I am passionate about building and owning user acquisition playbooks from scratch, as I aim to lead growth at Wealthup.me.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Marketing & Operations

Current

Social Surgeons

Nov 2024 - Present (1 year 7 months)

Led the GTM launch for U.S. and Canadian markets across multiple DTC brands, including campaign planning, email workflows, and affiliate programs. Oversaw end-to-end eCommerce operations, including product setup, collection page optimization, and conversion-focused site improvements.

GTM Strategy Email Marketing Klaviyo Affiliate GoAffPro SEO

Head - AdOps

Kwalee Games

Sep 2022 - Apr 2024 (1 year 7 months)

Managed a cross-functional AdOps team, collaborating with marketing, product, and creative teams to ensure seamless game launches and user acquisition strategies. Spearheaded global campaigns, generating monthly profits of $30-35K by optimizing channels like TikTok, Facebook, mobile DSPs, and Google Ads.

Team Leadership User Acquisition Performance Marketing Facebook Ads Google Ads Luna Playable Factory

Head - AdOps & Client Services

Escape Velocity, Reseller of Sizmek by Amazon

Jun 2021 - Aug 2022 (1 year 2 months)

Managed a team of 5 account managers delivering business targets using Sizmek and Quartile platforms. Launched one of India’s first DCO-based campaigns with Sizmek, collaborating with Amazon’s global team.

Client Services Team Management Programmatic Advertising DCO Campaigns Sizmek Quartile Client Management Process Improvement

Delivery Manager - AdOps

MediaMint

Jul 2018 - May 2021 (2 years 10 months)

Achieved 150% growth in client budgets, increasing from $60MM to $167MM in 6 months. Led a team of over 130 campaign managers and 6 team leads, delivering $250MM+ in campaign operations per quarter.

Team Management Business Growth Process Optimization Resource Management

Mobile Game Marketing Manager

Empower Labs Private Limited

Nov 2016 - Jun 2018 (1 year 7 months)

Successfully drove 50K game signups at an average cost of $0.50 through social media campaigns across Tier 1 countries. Optimized in-game purchases, increasing revenue from in-app purchases by 20%.

User Acquisition Community Engagement Campaign Management Campaigns

Manager - Ad: tech Solutions Architect

Value Labs

Mar 2016 - Oct 2016 (7 months)

Implemented monetization strategies for mobile apps, driving growth through ad-tech solutions. Integrated analytics solutions like Mixpanel for improved campaign tracking and decision-making.

Monetization Analytics Mixpanel

Manager - Ad:tech & User Acquisition

YuppTV Inc.

Sep 2014 - Feb 2016 (1 year 5 months)

Increased monthly revenue by 40% through innovative in-stream video advertising. Led the migration of ad campaigns to DFP, resolving downtime issues and boosting performance.

User Acquisition Revenue Video Advertising Ad Server Migration

Campaign Manager

Mar 2013 - Sep 2014 (1 year 6 months)

Managed high-profile B2B clients like Microsoft, achieving 100% revenue growth for key accounts. Established AdOps operations in North India, leading a high-performing team to manage million-dollar campaigns.

Campaign Management Client Management B2B Sales Ad Operations Team Leadership Revenue Process Improvement

Sr.Account Manager(Lead)

Komli Media

Oct 2010 - Mar 2013 (2 years 5 months)

Handled over 30+ B2C performance accounts, consistently increasing monthly spend through optimization. Led the execution of dynamic retargeting campaigns using DMPs, improving engagement rates.

Account Management Campaign Optimization B2C Marketing Programmatic Advertising Retargeting Client Management

Sr. AdOps Executive

United Online, Inc.

May 2008 - Oct 2010 (2 years 5 months)

Supported internal and external campaign execution, enhancing advertising capabilities. Generated performance and revenue reports to guide data-driven decisions.

Campaign Execution Data Reporting Performance Analysis Revenue Analysis

Subject Matter Expert

Brigade Corporation

Apr 2004 - May 2008 (4 years 1 month)

Provided support for HP all-in-one printers and desktops, resolving technical issues efficiently. Supervised and trained a team of 8 trainees, delivering comprehensive guidance on technical procedures and product resolutions.

Technical Support Customer Service Team Leadership Training Problem Solving Product Resolution