Curious, agile and ambitious business professional with international experience across sales, marketing, data analytics, supply chain, logistics and finance. I learn fast, adapt fast and deliver fast – whether entering a new market, solving an unfamiliar problem or turning data into business decisions. I enjoy testing ideas, investigating problems and challenging assumptions – using data and fresh perspectives to identify opportunities and make better decisions. People- and challenge-driven, I thrive in dynamic environments where I can collaborate across cultures and functions, take ownership, make bold decisions and continuously grow alongside the business.

Nino User
@ninochinch
Growth & Strategy | Data-Driven Decision Making | e-Commerce | ex-AB Inbev | MSc in Innovation & Digital Technologies
Experience
Work history, roles, and key accomplishments
Led inventory optimization projects across 3 European Business Units, delivering 3-12% inventory reduction. Scaled inventory and analytics know-how globally through training and standardized practices.
Drove 55% YoY EBITDA growth and reactivated 32% of dormant customers through data-driven retention strategies. Developed and implemented CRM campaigns and social media marketing initiatives across 3 markets.
Global Management Trainee, Cross-functional
AB InBev Efes
Jan 2021 - Jan 2022 (1 year)
Built a business case for a 1,000-unit franchise bar network and led a cross-market project across 11 breweries. Derived insights for B2B and B2C segments by analyzing app-usage and consumption data.
Built a business case for new loading equipment and a redesigned operational model. Developed an alert tool to detect WMS network issues early and identified safety-compliance gaps.
Education
Degrees, certifications, and relevant coursework
KU Leuven
Master of Science, Innovation & Digital Technologies
2017 - 2019
Master of Science in Innovation & Digital Technologies from KU Leuven from 2017 to 2019.
Higher School of Economics
Bachelor, International Relations & Economics
2013 - 2017
Bachelor in International Relations & Economics with a minor in Sociology from the Higher School of Economics from 2013 to 2017.
Wine & Spirit Education Trust
WSET Level 2, Wine
Completed WSET Level 2 certification in Wine.
Harvard University Law School
Summer Program, International Law & Human Rights
2013 -
Summer Program in International Law & Human Rights at Harvard University Law School in 2013.
Institute of Brewing & Distilling
IBD, Beer Brewing/Distilling
Completed IBD certification in Beer Brewing/Distilling.
Availability
Location
Authorized to work in
Salary expectations
Social media
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