I'm seeking a senior role combining business strategy, product development, analytics, and AI. With international experience across FMCG, retail, and tech, I excel at building businesses from scratch, navigating crises, and delivering growth with limited resources. Open to remote or hybrid roles where I can drive transformation and measurable results.

Катерина Кузьмина
@0008125
Business strategist and AI product builder with 5+ years of international experience driving growth, transformation, and crisis recovery.
What I'm looking for
I specialize in turning complex business challenges into measurable results, combining business strategy, product development, analytics, and AI.
Over the past 5+ years, I've worked across P&G, Henkel, Lenta, and Flowwow, gaining experience in FMCG, retail, e-commerce, and technology. Working in the Russian market during periods of economic uncertainty taught me how to navigate crises, optimize limited resources, and build sustainable business solutions.
At Flowwow, I built a new business line from scratch, launching 29 vending locations and managing everything from financial modeling and partnerships to operations and cross-functional execution.
I also developed an internal AI-powered marketing analytics dashboard using SQL and Codex, now used by 50+ employees, and contributed to improving the company's BI infrastructure.
At Lenta, I led analytical and business transformation projects, including store clustering, assortment optimization, and process automation.
My expertise includes business development, product strategy, SQL, Python, Tableau, Power BI, financial modeling, AI-assisted development, and cross-functional leadership.
I'm interested in senior roles where I can combine strategic thinking with hands-on execution, particularly in AI-powered products, business transformation, product management, and data-driven growth.
I thrive in fast-moving environments where I can take ownership, solve complex problems, and build solutions that deliver real business impact.
Experience
Work history, roles, and key accomplishments
Senior Business Development Manager
Flowwow
May 2026 - Present (5 months)
Led rollout of 29 vending locations for a new sales channel, coordinating 10+ professionals and managing 2 direct reports. Built an internal marketing dashboard with SQL and Codex, used by 50+ colleagues, and connected an AI agent for usage and reliability monitoring.
Senior Assortment & Analytics Manager
Lenta
May 2023 - May 2026 (3 years)
Led 3-6 analysts and BI developers, translating stakeholder interviews into business requirements and development tasks. Designed store clustering for 50+ stores based on purchasing power, contributing to 30% network turnover growth.
Led Hair Care category relaunch through in-store rebranding and data-led assortment review, contributing to an 18% increase in transactions containing category products. Optimized Hair Color assortment and planograms in hypermarkets while maintaining turnover.
Analyzed category sales, negotiated additional shelf space and coordinated merchandising execution, staff training and planogram compliance.
Education
Degrees, certifications, and relevant coursework
Moscow Institute of Physics and Technology
Professional Education, Data Analytics
2025 -
Professional education in Data Analytics, ongoing as of 2026.
Higher School of Economics
Master's, International Business
2019 - 2021
Master's degree in International Business from 2019 to 2021.
Higher School of Economics
Bachelor's, World Economy and International Affairs
2015 - 2019
Bachelor's degree in World Economy and International Affairs from 2015 to 2019.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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