Levan Gogichadze

Independent research and consulting practice supporting SMEs, development organizations, and academic institutions through applied market research, marketing analysis, and performance measurement.
• Designed and implemented market research studies, customer surveys, and evaluation frameworks.
• Conducted customer behaviour analysis, competitive assessments, and market reviews to support business

Teach Retail Management and Marketing Research.
• Develop and deliver courses focused on consumer behaviour, retail strategy, and research methodology.
• Supervised 120+ student research projects involving market analysis, customer behaviour, and retail strategy.
• Guided students in applying research methods to real-world business questions.

Teach Marketing Research, Brand Management, and Strategic Marketing at BBA and MBA levels.
• Apply marketing concepts and research methodologies to practical business cases.
• Supervised 20+ theses and 300+ student-led projects focused on marketing analysis, research methodology, and business problem-solving.
• Adapted course delivery to hybrid and online formats while maintaining practical app

Managed performance analytics, research, and evaluation activities for SME and community development programs.
• Designed and managed performance analytics systems across a portfolio of 117 SMEs and 46 infrastructure projects, tracking business, employment, and financial outcomes.
• Built KPI frameworks and grant monitoring tools to measure commercial and operational performance.
• Conducted ba

Managed marketing, PR, and digital communication activities for a multi-sector international business group.
• Owned marketing strategy, public relations, digital communication, and campaign execution.
• Initiated and built the company’s first CRM system to improve customer information management and marketing effectiveness.
• Conducted media and channel performance analysis across UX, SEO, soc

Managed monitoring, evaluation, and analytics activities for SME support and infrastructure development programs.
• Designed grant monitoring frameworks and KPI systems for 470 funded SMEs and 102 infrastructure rehabilitation projects across two program phases.
• Assessed business viability, operational progress, and performance against commercial and development indicators.
• Analyzed SME out

Provided marketing and business analysis support for the strategic development of Georgia’s Legal Aid Service.
• Assessed service delivery models, customer needs, and operational efficiency.
• Developed recommendations to improve customer orientation and service accessibility.

Led marketing strategy, research, communication, and customer development activities for a leading energy-sector company.
• Managed end-to-end marketing activities, including market research, customer analysis, advertising, PR, CRM, and campaign performance tracking.
• Grew the customer base by 200% and delivered consistent 15% annual sales growth across a near-decade tenure.
• Developed custom

Developed and implemented marketing and business development strategy for an engineering services firm. Conducted market research, built competitive positioning frameworks, and led planning for marketing campaigns and public visibility. Supported expansion into both public and private sector client segments.

Advised two Georgian companies — Mamuli Ltd (parquet production) and Iberia Ltd (pharmaceuticals) — on marketing strategy, competitive positioning, and sales planning. Supported operational restructuring, improved customer targeting, and developed growth strategies adapted to the Georgian market.

Led marketing strategy, promotional activities, and PR. Covered market research, product positioning, distribution planning, and media outreach. Improved alignment between marketing activity, field sales performance, and customer needs.

Defined the organisation's strategic goals and led their implementation during a period of transition and reform. Coordinated with national and international partners, managed resource allocation, and introduced improvements to service delivery, policy, and organisational learning.

Managed microcredit operations for internally displaced persons (IDPs), including loan assessment, disbursement, and repayment tracking. Used monitoring data to evaluate program performance and supported clients in improving financial planning for small business development.

Issued Feb 2021

Issued Jan 2021

Issued Mar 2021

Issued Jan 2020