Mate Ivaniadze

I’m a results-driven Marketing Leader and Growth Strategist with 6+ years of experience driving commercial growth and brand expansion in competitive B2C and e-commerce environments. I specialize in regional market dynamics (Caucasus/Eastern Europe) and use a strong analytical lens to align marketing investments with business development objectives.

At Invet LLC, I orchestrated an integrated marketing and commercial positioning strategy for a major multi-brand holding, delivering a 35% increase in total revenue. I led Go-to-Market strategies for new brand launches, exceeding commercial sales targets by 20%, while doubling digital engagement (+100%) and reducing Customer Acquisition Cost (CAC) by 50% through data-driven media and budget optimization.

I manage performance across the funnel—scaling e-commerce through improved UX and funnel conversion, and improving retention via CRM-driven workflows, email marketing, and advanced retargeting. I also led a cross-functional team of 5 marketing professionals, owning KPIs, OKRs, multi-channel budget allocation, and commercial analytics.

Alongside leadership, I’ve built depth through teaching and practice: as an Assistant Professor/Invited Lecturer, I delivered courses on Consumer Behavior, Marketing Research, Digital Advertising, and Performance Marketing. As a Freelance Digital Marketing & Growth Consultant, I develop and execute data-driven performance marketing and market-entry strategies for local and international clients across Europe.