At Home Care Help, I directed multi-channel marketing across SEO, paid search, paid media, community events, and public relations. My campaigns increased lead volume by 30% across a $3M annual advertising budget.
I led and mentored a 20-person marketing and sales team, and managed Salesforce and Outreach for pipeline tracking, lead management, and reporting. I also built community and referral partnerships to support business growth.
At Apex Public Adjusters, Inc., I directed digital marketing initiatives and strategic sales efforts, while targeted outreach and community engagement increased brand awareness across the city by 50%. Earlier, at Right At Home, I increased sales 20% and built referral relationships with medical facilities and agencies.
