Beth Fox
@bethfox
Accomplished sales and marketing executive in healthcare technology.
What I'm looking for
I am a driven self-starter with over 23 years of experience in post-acute healthcare and health tech. As the Chief Marketing Officer at Vxtra Health, I developed and implemented comprehensive marketing strategies that significantly enhanced brand awareness and customer acquisition. My leadership in digital marketing campaigns has consistently resulted in substantial revenue growth.
Previously, I served as the Regional Vice President of Sales at Doximity, where I successfully managed a territory with a quota exceeding $1 million. My strategic approach to prospecting and pipeline management allowed me to exceed sales goals and foster strong relationships within the healthcare sector. My experience also includes executive roles at Guardian Eldercare and Kindred Healthcare, where I led teams to drive admissions and revenue growth across multiple states.
Experience
Work history, roles, and key accomplishments
Chief Marketing Officer
Vxtra Health
Jan 2023 - Jan 2025 (2 years)
Responsible for developing and implementing overall marketing strategy, creating and executing digital marketing assets and campaigns to drive brand awareness, customer acquisition, and revenue growth. Oversaw all marketing activities including social media and advertising.
Regional Vice President of Sales
Doximity
Jan 2020 - Jan 2023 (3 years)
Responsible for prospecting, qualifying, and selling physician and consumer marketing tools/SaaS to healthcare organizations. Managed territory with a quota over $1 Million, developed new business opportunities, and maintained industry knowledge through networking.
Vice President of Business Development
Guardian Eldercare
Apr 2019 - Jan 2020 (9 months)
Provided leadership for strategic business development across 59 skilled nursing facilities. Managed sales strategies to drive revenue growth and developed a CRM to support admissions and sales activity.
Area Vice President of Sales – Hospice
Kindred Healthcare-KAH
Jan 2017 - May 2018 (1 year 4 months)
Drove hospice admissions and business development for 10 branches, overseeing clinical liaisons and sales teams. Developed and trained sales teams while managing daily sales activity.
Division Vice President of Sales and Central Placement
Kindred Healthcare
Jan 2016 - Jan 2017 (1 year)
Responsible for driving sales and referral development for skilled nursing facilities across 18 states. Managed personnel and provided coaching necessary to achieve company goals.
Regional Director of Sales Development
Kindred Healthcare
Mar 2013 - Jan 2016 (2 years 10 months)
Developed and implemented sales strategies to increase referrals and admissions, exceeding admission goals and driving revenue year over year.
District Director of Sales Development
Kindred Healthcare
Jan 2007 - Mar 2013 (6 years 2 months)
Managed sales and admissions for 12 skilled nursing centers, creating relationships with various professionals to enhance service utilization.
Physician Sales Representative
HealthSouth
Jan 2006 - Jan 2007 (1 year)
Responsible for physician referral development and growth of outpatient physical therapy clinics, capturing new business while maintaining existing contacts.
Admissions Coordinator/ Community Relations Coordinator
RehabCare Group
Oct 2004 - Jan 2006 (1 year 3 months)
Responsible for referral development with area physicians and case managers, coordinating events to increase awareness of services offered by the rehab facility.
Education
Degrees, certifications, and relevant coursework
Middle Tennessee State University
Bachelor of Science, Advertising
2000 - 2002
Completed a Bachelor of Science in Advertising with double minors in Marketing and Sociology, focusing on the principles of advertising, consumer behavior, and market research.
Motlow State College
1997 - 1999
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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