Open to opportunities

Nida Ghulamrasool

@nidaghulamrasool

Message

I drive customer acquisition, conversion, retention, and growth operations.

Pakistan

Message

What I'm looking for

I'm looking for a growth, retention, or operations role where I can use customer insights, funnel optimization, CRM, and cross-functional collaboration to improve conversion, engagement, retention, and business performance.

At ORAAN, I lead growth and retention operations across bookings, lead management, funnel optimization, and customer communication. I increased lead-to-booking conversion to 70%, improved booking-to-payment conversion by 8–10% in one quarter, and drove a 42% increase in bookings through redesigned communication processes.

I've also managed 300–400 leads weekly, improved conversion rates by 15–18%, and supported customer acquisition, retention, and sales strategy with operational data. Earlier, I managed social media, advertising, website performance, and e-commerce customer support, bringing a customer-focused approach to growth across sales, marketing, and operations.

Experience

Work history, roles, and key accomplishments

Current

Growth & Retention Lead

Current

ORAAN

Jan 2026 - Present (7 months)

Managed end-to-end bookings and retention operations, increasing lead-to-booking conversion to 70% and improving booking-to-payment conversion by 8-10% within one quarter. Redesigned customer communication processes, driving 75% response rate and 42% increase in bookings.

CRM Metabase Google Sheets Infobip Notion TypeForm Slack Funnel Optimization Customer Retention Data Analysis

Education

Degrees, certifications, and relevant coursework

Government Commerce College

Intermediate, Commerce

Completed Intermediate in Commerce.

Hyphen Academy

Certificate, Social Media Marketing

Received a Certificate of Appreciation as a participant in Social Media Marketing.

Sindh Madressatul Islam University

Bachelor of Business Administration, Marketing

Activities and societies: Part of SMIU first Job Fest as a volunteer; actively participated in SMIU first Munism; developed a startup idea 'Shewheels' for entrepreneurship project; supply chain project on Subway; marketing project on Changhong Ruba.

Pursued a Bachelor of Business Administration with a focus on Marketing.