Open to opportunities

Neha Gaba

@nehagaba

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Results-driven performance marketing manager with 9 years of experience.

India

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities.

I am a results-driven marketing and program management professional with over 9 years of experience in executing successful campaigns globally. My expertise lies in developing marketing strategies, optimizing processes, conducting market research, and driving revenue growth through scalable initiatives. I have a proven track record of leading high-performing teams and delivering top-notch digital solutions to premium clients across various industries.

Currently, I serve as a Team Manager in Digital Marketing at Cognizant, where I have enhanced conversion rates by 15% for global clients through data-driven insights and performance analytics. My role involves collaborating with cross-functional teams to craft customer-centric product roadmaps and delivering tailored workshops for leading agencies. I am passionate about leveraging innovative marketing strategies to drive incremental revenue and product adoption.

Experience

Work history, roles, and key accomplishments

Current

Team Manager - Digital Marketing

Current

Cognizant

Jul 2023 - Present (1 year 10 months)

As a Team Manager at Cognizant, I enhanced conversion rates by 15% for global clients through data-driven insights and performance analytics. I delivered tailored workshops for leading agencies, collaborated on product roadmaps, and improved customer experience efficiency by 16.67%.

Google Analytics Google Ads AI Performance Analytics Market Analysis KPI Tracking Cross Functional Collaboration Data Visualization

Google Ads Specialist

PIXL

Dec 2022 - Jun 2023 (6 months)

At PIXL, I launched Google campaigns that sold over 40M AED in properties. I implemented strategic media planning, reduced cost per lead by 20%, and optimized campaigns through A/B testing and user analysis, resulting in a 20% increase in website traffic.

Google Ads Facebook Ads Media Planning Budgeting A B Testing Conversion Rate Optimization Hotjar Campaign Management Lead Generation ROI Tracking

Paid Media Specialist

Techies India Inc

May 2020 - Nov 2022 (2 years 6 months)

As a Paid Media Specialist, I designed campaigns with an ad spend of over $130k, achieving 62700 conversions. I executed SEM initiatives, managed PPC campaigns, and boosted website traffic by 23% through SEO optimization and targeted ads.

SEM PPC CPC Campaign Management ROI Tracking SEO Optimization Market Analysis Reporting Lead Generation

Digital Marketing Strategist

Techies India Inc

May 2017 - Apr 2020 (2 years 11 months)

In my role as a Digital Marketing Strategist, I conducted SWOT analyses and developed strategies to enhance online presence, reducing bounce rates by 25%. I performed market research and competitor analysis to identify opportunities.

Market Research Competitor Analysis Digital Marketing Strategy Marketing Strategy Data Analysis SEO

Computer Science Professor

Kabir Institute of Management

Oct 2012 - Jul 2016 (3 years 9 months)

As a Computer Science Professor, I taught specialized topics including computer architecture and RDBMS, fostering improved system design efficiency among students.

Teaching Computer Science RDBMS Curriculum Development System Design Educational Leadership

Education

Degrees, certifications, and relevant coursework

MICA

PG Certification, Digital Marketing

2022 - 2023

Completed a PG Certification in Digital Marketing and Communications, focusing on advanced marketing strategies, digital communication techniques, and analytics to enhance marketing effectiveness.

Chitkara University

Bachelor of Engineering, Computer Science

2008 - 2012

Grade: CGPA: 7.1/10.0

Earned a Bachelor of Engineering in Computer Science, covering essential topics such as programming, data structures, algorithms, and software engineering principles.