Looking for a job

Naveen Shukla

@naveenshukla

Performance marketing leader at Outspark who scaled digital revenue to ₹2.19 Cr/month and reduced cost per lead by 46.7%.

India

Message

At Outspark, I formulate paid media strategy across Meta, Google, and LinkedIn. I scaled monthly revenue to ₹2.19 Cr and expanded lead flow past 1.09 lakh per month while lowering cost per lead to ₹57.

At Veranda HigherEd, I launched the performance marketing framework for executive and leadership programs and held P&L accountability for 15+ programs. I also built a 15-member performance marketing team and helped generate approximately ₹5 Cr in revenue within the first year of scaling digital campaigns.

Earlier, I developed customer acquisition strategies at TalentEdge and managed ad operations at Unipro Education. I’m Google Ads and Google Analytics certified, and my work has included campaign optimization, attribution dashboards, and performance-linked affiliate models.

Experience

Work history, roles, and key accomplishments

Current

General Manager – Performance Marketing

Current

Outspark (CoolBoots Media Pvt. Ltd.)

Jan 2023 - Present (3 years 8 months)

Formulate and execute the overarching paid media blueprint across Meta, Google, and LinkedIn. Scaled monthly revenue velocity to ₹2.19 Cr and expanded aggregate lead flow past 1.09L/month while lowering CPL to ₹57.

Meta Ads Google Ads LinkedIn Ads Google Tag Manager Attribution Team Leadership Budget Management CRO CPL Optimization

Senior Manager – Performance Marketing

Veranda HigherEd (Veranda Learning Group)

Jul 2022 - Dec 2023 (1 year 5 months)

Designed and launched the performance marketing framework from the ground up for premium executive and leadership programs. Held complete P&L accountability for a portfolio of 15+ high-ticket executive programs, deploying annual budgets of ₹60–80 Crores.

Performance Marketing P&L management Team Building Audience Targeting Affiliate Marketing CPA CPL CPS CPC Models Budget Management

Manager – Performance Marketing

TalentEdge

Jan 2021 - Dec 2022 (1 year 11 months)

Spearheaded performance marketing and customer acquisition strategies for live, interactive university programs. Optimized annual marketing asset allocations exceeding ₹65 Crores and scaled active monthly live courses from 20 to 40.

Performance Marketing Customer Acquisition Budget Optimization Team Recruitment Training Cross functional Leadership

Manager – Ad Operations

Unipro Education (CollegeDekho Group)

Jan 2019 - Dec 2021 (2 years 11 months)

Managed end-to-end digital ad delivery and strategy for Tier-1 higher education brands. Directed high-stakes admission campaigns with peak seasonal budgets of ₹50–60 Lakhs and supervised a team of 6 media executives.

Digital Advertising Campaign Management Team Supervision Customer Retention Analytics Creative Testing