Open to opportunities

Hema J

@hemaj

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Senior AI-Powered Digital Marketing Consultant with 17+ years of experience.

India

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What I'm looking for

I am looking for a role that fosters innovation, values data-driven strategies, and offers opportunities for professional growth.

With over 17 years of experience in digital marketing, I have established myself as a results-driven leader specializing in performance marketing and data analytics. My expertise spans various sectors, including eCommerce, EdTech, AI, and FinTech, where I have successfully delivered growth through innovative marketing strategies and automation. I am technically proficient in tools such as Salesforce Marketing Cloud, Google Analytics, and Adobe Campaign, enabling me to create impactful, customer-centric marketing solutions.

Throughout my career, I have managed high-performing remote teams and scaled global campaigns, achieving significant improvements in key performance metrics. For instance, I led campaigns that improved click-through rates by 30% and increased lead-to-MQL conversion rates by 40%. My approach integrates data-driven decision-making with a growth hacker mindset, ensuring that every marketing initiative is optimized for maximum ROI.

Experience

Work history, roles, and key accomplishments

Current

Senior AI-Powered Digital Marketing Consultant

Current

Freelance

Apr 2019 - Present (6 years 1 month)

Results-driven Digital Marketing Leader with over 17 years of experience in eCommerce, EdTech, AI, Health, FinTech, and B2B SaaS sectors. Specialized in performance marketing, SEM, and marketing automation, with a proven track record in scaling global campaigns and driving GTM strategy.

Performance Marketing SEM Marketing Automation Google Analytics Salesforce Marketing Cloud HubSpot SEO CRO Data Analytics

Digital Marketing Specialist

NPTEL

Jan 2018 - Mar 2019 (1 year 2 months)

Spearheaded digital strategies that boosted student enrollments by 150% for NPTEL online courses. Developed high-converting landing pages and targeted email marketing campaigns, enhancing user engagement through personalized content.

Digital Marketing Email Marketing Landing Page Optimization Marketing Automation Performance Marketing SEO

Team Manager - Web Development & Digital Marketing

Raj Television Network Ltd

Mar 2013 - Jun 2017 (4 years 3 months)

Led a web marketing team, managing website redesigns and microsites to promote life sciences software. Executed SEO strategies and managed e-commerce operations, optimizing digital marketing campaigns for brand growth.

Web Marketing SEO Digital Marketing Team Leadership Content Management Analytics

Data Analyst - Market Research

Data Prompt International Ltd

Dec 2006 - Mar 2013 (6 years 3 months)

Led e-commerce projects from product development to purchase management, conducting market research and data analysis for product launches. Implemented SEO strategies to enhance product visibility.

Data Analysis Market Research SEO Google Ads Web Analytics Social Media Marketing

Computer Science Teacher & Trainer

Various Matric Schools & Training Centers

Jan 2000 - Apr 2006 (6 years 3 months)

Taught Computer Science to school students, covering programming languages and web technologies. Designed course materials and conducted hands-on training sessions for various certification programs.

Teaching Curriculum Design Programming Web Technologies Training Mentoring