Open to opportunities

Aparna Pattanayak

@aparnapattanayak

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Results-oriented eCommerce professional with extensive product management experience.

India

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What I'm looking for

I am looking for a dynamic role that fosters innovation and collaboration, where I can leverage my eCommerce expertise to drive impactful results.

I am a results-oriented eCommerce professional with extensive experience in product lifecycle management, project delivery, and operations across AMER, EMEA, and APJ regions. I have a proven track record of leading cross-functional teams and managing global stakeholders to drive process improvements through data insights and automation. My expertise in tools like JIRA, Confluence, Salesforce, and Power BI enables me to deliver significant business value in fast-paced digital environments.

In my recent role as Marketing Orchestration Manager at McCann Worldgroup, I effectively coordinated promotional activities for CISCO, leading multichannel marketing campaigns that significantly increased revenue. I have also managed end-to-end UAT for eCommerce web and mobile applications at Dell, ensuring release readiness and validating business workflows. My analytical skills have allowed me to extract and analyze large datasets, uncovering insights that support strategic business decisions.

Experience

Work history, roles, and key accomplishments

Marketing Orchestration Manager

McCann Worldgroup (MRM)

Jun 2023 - Aug 2024 (1 year 2 months)

Coordinated and oversaw promotional activities for CISCO TI & HW Webinars across EMEA & AMER regions, implementing A/B testing on customer journey elements. Led the creation and execution of multichannel marketing campaigns that significantly increased revenue. Managed UATs, supported regression tests for global website UI enhancements, and automated the DART tool for campaign management.

A B Testing Multi channel Marketing UAT Regression Testing Dart Salesforce Power BI Workfront

Web Production Senior Analyst

Dell International Services India Pvt. Ltd.

Sep 2016 - Jun 2023 (6 years 9 months)

Managed all aspects of discounts and coupons in the AMER Region, driving 100% quality, accuracy, and operational efficiency. Led the E2E product lifecycle for eCommerce solutions, from ideation to post-launch optimization, and directed end-to-end UAT for web and mobile applications. Streamlined reporting processes by automating data collection and analysis, saving significant man-hours.

Ecommerce Product Lifecycle Management UAT Data Analysis Process Improvement Confluence Salesforce Power BI Automation

Operation Analyst- Ecommerce

Madura Fashion & Lifestyle

Mar 2014 - Sep 2016 (2 years 6 months)

Analyzed weekly and monthly quality reports to identify errors and ensured accurate display of product content and images on the website. Managed and resolved customer return concerns efficiently, providing support to the testing team by troubleshooting front-end functionality errors.

Quality Assurance Content Management Customer Service Troubleshooting Salesforce Data Analysis

Catalogue Specialist

Flipkart India Pvt. Ltd.

Jun 2012 - Mar 2014 (1 year 9 months)

Conceptualized and developed visually appealing catalogs showcasing various product lines, creating and compiling knowledge base documents. Led team meetings to enhance quality and streamline processes, and conducted final quality checks on console uploads.