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Priyanshu Lakhera

@priyanshulakhera

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I build and optimize Shopify storefronts that improve conversion, ROAS, and eCommerce operations.

India

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What I'm looking for

I'm looking to build and optimize Shopify storefronts where I can own conversion, integrations, catalog operations, and reliable launches alongside founders, design, marketing, and operations teams.

I've rebuilt and optimized Shopify storefronts for Digicize Performance Marketing Agency, including an end-to-end store overhaul that delivered a confirmed 2× ROAS improvement. I build with Liquid, HTML, CSS, JavaScript, Shopify APIs, integrations, and conversion-focused UX.

Across Gallery By The Workshop, Kalakh, and freelance client projects, I've managed storefronts, catalogs, pricing, inventory, payment gateways, automation, merchandising, and marketplace operations. My workflow integrations reduced manual operational work by 30%, while I maintained 95%+ customer satisfaction in eCommerce operations.

I work closely with founders, designers, marketing teams, and operations teams to take Shopify improvements from brief to launch. I also bring hands-on experience in Shopify Markets, technical SEO, Core Web Vitals, product feeds, CRO, and international commerce.

Experience

Work history, roles, and key accomplishments

Current

CRO Expert / Project Lead

Current

Digicize Performance Marketing Agency

Apr 2026 - Present (5 months)

Build, customize, and maintain Shopify storefronts for e-commerce clients, including theme development and API integrations. Rebuilt an underperforming Shopify store end-to-end, delivering a confirmed 2x improvement in ROAS.

Shopify Liquid HTML CSS JavaScript Shopify API CRO Project Management Technical SEO Google PageSpeed Insights Core Web Vitals WordPress

Co-founder & E-commerce Specialist

Kalakh

Nov 2025 - Mar 2026 (4 months)

Handled end-to-end operations and store building on Shopify, including e-commerce management across marketplaces such as Meesho, Amazon, Flipkart, and Myntra. Managed end-to-end campaign management as operations specialist.

Shopify E Commerce Operations Marketplace Management Campaign Management

Customer Service Representative

Teleperformance

Aug 2025 - Oct 2025 (2 months)

Handled inbound customer queries for the Western Union money-transfer process, resolving transaction, account, and service issues within SLA and quality benchmarks. Maintained accuracy and compliance on customer verification and transaction handling.

Customer Service Compliance Transaction Handling Quality Assurance

Freelance E-commerce & CRO Projects

Independent / Freelance

Jun 2025 - Jul 2025 (1 month)

Handled freelance Shopify development and CRO projects for e-commerce clients, including storefront fixes, landing-page builds, and conversion audits. Worked on projects for brands like Gallery by The Workshop and Luva Fashions.

Shopify CRO Landing Page Design Conversion analysis

E-Commerce & Digital Marketing Manager

Gallery By The Workshop

Mar 2024 - May 2025 (1 year 2 months)

Owned e-commerce operations end-to-end, including order management, product/catalog data accuracy, and CRM for a live Shopify storefront. Optimized storefront performance using Shopify, HTML/CSS, and SEO, and integrated payment gateways and automation workflows, cutting manual tasks by 30%.

Shopify HTML CSS SEO CRM Payment Gateway Integration Automation E Commerce Operations

Community Manager (Freelance)

UpSkillMafia

Sep 2024 - Mar 2025 (6 months)

Designed and ran acquisition campaigns that grew new learner registrations by 25% organically and lifted daily active users by roughly 30%. Managed CRM systems to streamline communication between students and the core team.

Community Management CRM Campaign Management Organic Growth

CRM and Digital Marketing Manager

SEOSENSE Digital Marketing

Apr 2021 - Jun 2024 (3 years 2 months)

Planned and executed paid campaigns on Meta and Google Ads, connecting ad spend to measurable ROI, and managed CRM systems to track leads and strengthen client retention. Independently ran end-to-end digital marketing for client accounts.

Meta Ads Google Ads CRM Digital Marketing SEO Social Media Outreach

CRM & Digital Marketing Manager

Dropshot Studios

Mar 2023 - Feb 2024 (11 months)

Acted as primary client liaison, translating brand and campaign objectives into responsive website builds and updates, and implemented SEO strategies that improved site visibility and search rankings. Supported leadership with project documentation and reporting.

CRM Digital Marketing SEO WordPress Website Building Project Documentation