Neal Mistry
@nealmistry
Digital Marketing & CRM specialist driving data-led growth and customer engagement.
AustraliaWhat I'm looking for
I am a results-driven Digital Marketing and CRM specialist with over six years' experience delivering measurable growth across B2B and B2C markets. I combine technical Martech expertise with commercial focus to drive engagement, retention and revenue.
I've led CRM and email strategy across multi-brand retail environments, launched new channels such as SMS, and delivered CRM migrations while ensuring data integrity. My work with Salesforce Marketing Cloud, AMPscript and SQL segmentation has produced measurable uplifts in email performance.
I've executed SEO, web personalization and automation programs that increased organic traffic and conversion—most notably a 20% uplift in US traffic and a 100% increase in US open/click rates via automated onboarding. I also built reporting dashboards and performance reporting to inform leadership decisions.
I value cross-functional collaboration and scalable solutions, having partnered with IT, product and marketing teams to deliver CMS upgrades, large-format showroom projects, and digital transformation initiatives that reduced costs and delivery times significantly.
Experience
Work history, roles, and key accomplishments
Direct Communications Manager
ABN Group
Jul 2024 - Aug 2025 (1 year 1 month)
Spearheaded CRM and email strategy across multiple retail brands, launched ABN’s first SMS channel, and led CRM migration efforts, improving engagement and data integrity; lifted Boutique Homes email open rates by 3.08%.
UMSocial Media Advisor
University of Melbourne
Apr 2024 - Jun 2024 (2 months)
Managed and moderated university-wide social channels, developed social policy and staff training, and scaled organic content by recruiting and managing a student creator team to strengthen brand reputation.
Digital Marketing Specialist
Schiavello Furniture
May 2022 - Nov 2023 (1 year 6 months)
Led SEO and EDM strategy across AU & US, designed a US onboarding journey that doubled open/click rates, drove 20% uplift in US traffic via personalization, and project-managed CMS and Revit showroom upgrades reducing costs and delivery times.
Digital Marketing Specialist
Mercer
Oct 2021 - Mar 2022 (5 months)
Executed LinkedIn ad strategy including first retargeting campaign outperforming benchmarks by 30%, managed MQL allocation to sales, and produced Salesforce and Marketo reporting to improve lead conversion visibility.
Community Management Specialist
Carlton & United Breweries
Jun 2019 - Oct 2021 (2 years 4 months)
Managed community engagement for flagship beer brands, delivered consumer insights and reporting to brand teams, and improved automation of consumer engagement using Social Studio Radian6.
Marketing Coordinator
Galaxy Stone-Wood
Jan 2016 - Dec 2018 (2 years 11 months)
Coordinated marketing activities and supported campaign execution, contributing to brand and product promotion efforts across channels.
Analyst, Global Trade & Receivables
HSBC
Jan 2016 - Dec 2018 (2 years 11 months)
Performed analyst duties in global trade and receivables finance, supporting transaction processing and client servicing as part of the global trade team.
Education
Degrees, certifications, and relevant coursework
UAUniversity of Auckland
Bachelor of Commerce, Marketing & International Business
Completed a Bachelor of Commerce with majors in Marketing and International Business, focusing on commercial and international marketing principles.
Tech stack
Software and tools used professionally
Availability
Location
AustraliaAuthorized to work in
Job categories
Skills
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