Open to opportunities

Samuel Dingle

@samueldingle

Message

Head of Marketing driving digital growth, revenue and eCommerce strategy.

Australia

Message

What I'm looking for

I seek senior marketing roles where I can lead cross-functional teams, own digital and eCommerce strategy, drive measurable revenue growth, and scale channels with data-led experimentation.

I am a strategic digital marketing leader with 11+ years' experience driving scalable revenue growth across B2C and B2B brands. I combine data-led decision-making with creative execution to launch new markets, scale channels, and deliver measurable commercial impact.

At Elite Supplements I led end-to-end digital strategy, managed a $450k+ monthly media budget, and launched Singapore achieving a 3.2x ROAS pre-retail. I drove record digital revenue, revitalised underperforming channels, and increased app engagement and retention.

Previously as Head of Marketing at Academy Xi I owned the full marketing function, cutting ad spend while doubling ROAS, growing organic traffic and launching subscription and checkout models. At Zeller I managed multi-million dollar ad budgets, built attribution models, and delivered investor-grade dashboards supporting rapid scale.

I lead and scale high-performance teams, introduce cross-channel testing frameworks, and deliver repeatable playbooks for paid media, CRM, eCommerce and analytics. I focus on measurable outcomes, operational rigor, and creative experimentation to drive sustained growth.

Experience

Work history, roles, and key accomplishments

Current

Head of Digital

Current

Elite Supplements

Jan 2025 - Present (8 months)

Led end-to-end digital strategy across paid, owned, and earned channels, launching Singapore market (3.2x ROAS pre-launch) and driving 12% YoY Q1 online revenue growth with retention rate rising to 50.89%.

Paid Media Google Ads App Marketing CRO GA4

Head of Marketing

Academy Xi

Apr 2022 - Jan 2025 (2 years 9 months)

Owned full marketing function across B2B and B2C, reducing monthly ad spend from $300k to $120k while increasing ROAS from 4.3 to 8.4 and growing organic traffic from 10k to 18k/month.

Marketing Strategy Paid Media Funnel Optimization Salesforce SEO CRO Ecommerce Subscription Models GA4

Growth Marketing Manager

Zeller

Mar 2021 - Apr 2022 (1 year 1 month)

Directed growth marketing and paid media during rapid scale, managing $3.5M annual ad spend and improving website CVR from 14% to 16% while delivering investor-grade attribution dashboards.