Open to opportunities

Anirudha M S

@anirudhams

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Digital Marketing Specialist with expertise in campaign optimisation and analytics.

Australia

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What I'm looking for

I am looking for a role that allows me to leverage my digital marketing expertise, embrace innovative technologies, and contribute to impactful marketing initiatives within a dynamic organization.

I am a Digital Marketing Specialist with nearly five years of experience in designing and executing data-driven digital marketing strategies. I hold a dual degree in MBA and Master of Marketing from the University of Newcastle, Australia. My expertise lies in leveraging technologies like Eloqua and Adobe Analytics to deliver measurable business outcomes, enhance brand visibility, and improve customer engagement.

At Oracle, I led innovative digital marketing campaigns that boosted conversions by 24% and improved event registration rates by 20%. My commitment to data-driven decision-making has consistently resulted in enhanced user engagement and increased campaign ROI. I am passionate about embracing emerging trends in marketing automation and contributing to impactful marketing initiatives that drive long-term growth for dynamic organizations.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

Oracle

Dec 2017 - Jul 2022 (4 years 7 months)

Led data-driven digital marketing campaigns, optimizing targeting strategies and boosting conversions by 24%. Directed the creation of high-conversion landing pages, resulting in a 20% improvement in event registration rates. Collaborated cross-functionally to enhance web performance and user experience.

Digital Marketing Campaign Management SEO Adobe Analytics Eloqua User Experience Data Analytics Cross Functional Collaboration HTML HTML CSS Data Visualization

Marketing Strategy Project

Forage

Aug 2022 - Aug 2022 (0 months)

Developed an omnichannel marketing strategy for Lululemon's MIRROR, crafting detailed ambassador profiles and analyzing key campaign metrics to align with growth objectives.

Digital Strategy Campaign Analysis Integrated Marketing Consumer Insights Project Management Data Driven Decision Making Marketing Automation Content Development

Digital Marketing Simulation Participant

MimicPro (Simulation)

Aug 2022 - Aug 2022 (0 months)

Gained practical experience in digital marketing by optimising keywords and conducting A/B testing to improve campaign effectiveness in a simulated e-commerce environment.

A B Testing Marketing Effectiveness Budget Management Performance Analysis

Education

Degrees, certifications, and relevant coursework

University of Newcastle

Master of Marketing & MBA, Marketing

2022 - 2024

Grade: 5.0

Completed a dual degree in Master of Marketing and MBA, focusing on Marketing and Human Resources. Relevant coursework includes Digital Marketing, Consumer Behaviour, Global Marketing and Planning, and Project Management.