Open to opportunities

Benjamin Morling

@morling

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Senior digital marketing and social media leader driving data-led growth and ROI.

Australia

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What I'm looking for

I am seeking a senior social or digital marketing role where I can lead integrated paid and organic strategies, mentor teams, and drive measurable growth in a collaborative, data-driven environment.

I am a senior digital marketing and social media leader with over a decade of experience driving growth for major Australian brands including JB Hi‑Fi, REA Group, Medibank and AustralianSuper.

I design and execute integrated paid and organic strategies across social, search and content channels, managing multi‑million dollar budgets across Meta, Google and emerging platforms to consistently improve ROAS and acquisition outcomes.

I lead and mentor high‑performing teams, build robust performance dashboards, and apply systematic A/B testing and analytics to optimise campaigns and inform strategic decisions.

I am experienced in crisis communications, regulatory environments, product launches and audience growth initiatives, and I focus on delivering measurable business impact through audience‑focused creative and continual experimentation.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

JB Hi‑Fi

Apr 2025 - Present (7 months)

Lead strategy and optimisation of high-volume paid and organic social campaigns, managing multi-million-dollar budgets across Meta and TikTok to drive sales growth, ROAS and brand engagement.

Paid Social Community Management Meta Ads A B Testing Budget Management performance reporting

Social Media Marketing Manager

Medibank

Oct 2022 - Apr 2025 (2 years 6 months)

Led integrated paid and organic social and paid search strategies to drive acquisition and restore customer trust post-incident, managing a team and consistently exceeding KPIs through data-driven optimisation.

Paid Social Google Ads Team Leadership A B Testing Performance Dashboards Cross Functional Collaboration Crisis Communications

Social & Community Lead

AustralianSuper

Mar 2022 - Sep 2022 (6 months)

Delivered end-to-end paid and organic social strategy and community management, launching in-house paid social capability and improving brand reputation and stakeholder engagement.

Community Management Paid Social Content Strategy Regulatory Compliance Performance Analysis

Social Media Manager

REA Group

Aug 2020 - Mar 2022 (1 year 7 months)

Set end-to-end social strategy and led a team to deliver paid and organic campaigns across multiple brands, contributing to record 100M monthly visits and improved sign-up KPIs via data-driven content and channel expansion.

Social Strategy Team Leadership TikTok Launch Paid Social Analytics Community Management

Senior Social Media Specialist

REA Group

Mar 2018 - Aug 2020 (2 years 5 months)

Owned paid and organic social strategy for Realcommercial and Home Loans brands, led a producer, and edited news content to sustain site leadership and drive awareness and acquisition in regulated markets.

Social Media Management Content Editing Paid Social Community Management Mentorship

Social Media Producer

REA Group

Oct 2015 - Mar 2018 (2 years 5 months)

Executed corporate and brand social strategies, planned and wrote channel content, supported community responses and campaign optimisation, building foundational multi-channel reporting and paid/organic skills.

Content Planning Copywriting Community Management Video Production