Andrey Alchin
@andreyalchin
Strategic Product Marketing Manager with expertise in digital growth strategies.
CanadaWhat I'm looking for
With over 8 years of experience in product marketing, I have honed my skills in developing and executing comprehensive growth strategies across digital platforms. My expertise lies in SEO, content creation, and performance analytics, where I have consistently driven engagement and optimized user experiences. I am passionate about streamlining branding across channels to achieve measurable business outcomes.
In my recent role as Associate Director of Marketing and Client Engagement at IS CMS, I successfully designed and implemented social content strategies that resulted in a remarkable 37% increase in client engagement. My ability to lead cross-functional teams and produce high-value content has not only improved portfolio trust scores by 23% but also driven significant ROI in client hedging strategies. I thrive in dynamic environments where I can leverage my analytical skills to provide actionable insights that enhance campaign performance.
Throughout my career, I have demonstrated a commitment to continuous improvement and innovation. From launching successful webinar series to optimizing SEO strategies that achieve top rankings, I am dedicated to delivering results that matter. I am excited to bring my strategic mindset and creative problem-solving abilities to a forward-thinking organization.
Experience
Work history, roles, and key accomplishments
Associate Director, Marketing and Client Engagement
IS CMS
Jan 2022 - Jul 2024 (2 years 6 months)
Designed and implemented social content strategies that increased client engagement by 37%. Spearheaded high-value reports and whitepapers, improving trust scores by 23%. Developed a strategic content calendar enhancing operational efficiency by 45%. Led a cross-functional team to produce market analysis content with a 26% ROI.
Senior Digital Marketing Analyst
Wembley Partners
Feb 2020 - Jan 2022 (1 year 11 months)
Led content marketing initiatives for cybersecurity services, increasing inbound traffic by 57%. Established strategic content roadmaps, resulting in a 24% boost in conversion rates. Utilized Google Analytics to monitor performance, refining strategies for a 22% improvement in CTRs.
Marketing Project Manager
iMD Technologies
Jan 2018 - Feb 2020 (2 years 1 month)
Developed digital content strategies that drove a 25% increase in user engagement. Managed SEO optimization for client websites, improving search rankings by 30%. Coordinated with creative teams to produce impactful visuals and copy, increasing conversions by 18%.
Product Marketing Manager
Monaco Bazaar
Jan 2016 - Dec 2017 (1 year 11 months)
Enhanced the Shopify platform's blog, increasing returning visitors by 28%. Implemented a video content strategy that improved conversion rates by 16%. Developed a comprehensive content strategy that grew monthly website traffic to over 780K visitors.
Education
Degrees, certifications, and relevant coursework
Mannheim University
Associate Degree, Strategy and Business Analytics
Attained an Associate Degree in Strategy and Business Analytics, focusing on strategic decision-making and data analysis to drive business performance.
SUSchulich School of Business, York University
Honours, International Business Administration
Completed an Honours degree in International Business Administration, emphasizing global business strategies, market analysis, and cross-cultural management.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
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