Open to opportunities

Giovanna Ferraz

@giovannaferraz

Message

Dynamic marketing leader with 9+ years in social media management.

Canada

Message

What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for professional growth and collaboration in a dynamic team environment.

I am a dynamic and results-driven marketing leader with over 9 years of experience in social media management, marketing communications, and content strategy. My career has been marked by a proven track record of driving brand engagement, audience growth, and cross-platform visibility. I excel in leading diverse teams to deliver quantifiable business value, leveraging strong communication and collaboration skills.

In my current role as a Social Media Manager at Fiverr, I successfully grew social media followers by 27% in just two months, significantly enhancing brand awareness and audience reach. My strategic content marketing and social media campaigns have expanded brand reach to over 500,000 people. I am passionate about crafting and executing data-driven marketing strategies that align with business goals, enhance customer engagement, and foster long-term loyalty.

Experience

Work history, roles, and key accomplishments

Current

Marketing Communications Manager

Current

STOCK-TRAK INC.

Jul 2021 - Present (3 years 10 months)

In my role as Marketing Communications Manager, I raised conversion rates by 30% and drove a 22% increase in ROI from paid social media campaigns. I lead data-driven marketing strategies and collaborate with teams to enhance brand awareness and customer engagement.

Data Driven Campaign Development Team Leadership Digital Marketing Content Management ROI Optimization

Current

Social Media Manager

Current

FIVERR

Jan 2024 - Present (1 year 4 months)

As a Social Media Manager, I grew social media followers by 27% in 2 months and expanded brand reach to over 500,000 people through strategic content marketing. I spearhead end-to-end social media management for diverse clients, optimizing digital presence and fostering long-term customer loyalty.

Social Media Management Content Creation Digital Marketing Strategy Brand Awareness Campaign Development SEO Community Engagement Cross Functional Collaboration

Marketing Communications Specialist

STOCK-TRAK INC.

Sep 2020 - Jul 2021 (10 months)

As a Marketing Communications Specialist, I executed multi-channel marketing strategies that enhanced client engagement and brand consistency. I supported content creation and project management initiatives, ensuring seamless campaign execution.

Multi channel Marketing Content Creation Project Management Client Engagement Digital Marketing Social Media Strategy

Production Assistant

JUST FOR LAUGHS

Jul 2018 - Jul 2018 (0 months)

Managed production logistics and artist support for live comedy shows, ensuring seamless execution and smooth backstage operations. Coordinated stakeholders to streamline workflows.

Logistics Event Coordination Stakeholder Management

Social Media Journalist & Marketing Specialist

TECHNICOLOR

Apr 2019 - Oct 2020 (1 year 6 months)

Managed social media content and marketing for The Focus & Technicolor Academy, enhancing community engagement and positioning them as industry thought leaders. Collaborated cross-functionally to execute communication strategies.

Social Media Management Content Strategy Community Engagement Cross Functional Collaboration Positioning Analytics

Journalist & Social Media Specialist

TRAVELPEDIA

Jan 2016 - Apr 2019 (3 years 3 months)

Authored SEO-optimized travel content and developed social media initiatives to boost brand visibility and audience interaction. Monitored travel trends and adapted content strategies for sustained engagement.

SEO Content Creation Social Media Strategy Digital Marketing

Journalist & Producer

TCF

Jan 2018 - Jun 2018 (5 months)

Produced and hosted TV programs, shaping editorial direction and managing the full production lifecycle. Collaborated with teams to enhance viewer engagement and expand network reach.

Team Collaboration Interviewing

Freelance Journalist

THE GUARDIAN NEWSPAPER

Aug 2014 - Dec 2014 (4 months)

Worked as a Freelance Journalist, producing editorial content and leveraging social media to enhance visibility and engagement. Developed strong industry connections for accurate insights.

Journalism Content Creation Social Media Strategy Networking Editorial