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Nazish IslamNI
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Nazish Islam

@nazishislam

GTM lead at Airtel who scaled Wi-Fi acquisitions by 22% and improved product conversion through positioning and sales enablement.

India
Message

At Airtel, I led Wi-Fi GTM strategy, scaling acquisitions from 385K to 470K. I translated customer, channel, and frontline insights into product positioning that improved conversion from 9.8% to 11%.

At Procter & Gamble, I led sales and marketing strategy and built Power BI dashboards to track performance. Earlier, at Baxter R&D, I led NPD for non-invasive blood pressure monitoring systems, delivering a 76% cost reduction.

Experience

Work history, roles, and key accomplishments

Airtel logoAI
Current

Senior Program Manager – National Growth / GTM Lead

Airtel

Aug 2025 - Present (1 year 2 months)

Led GTM strategy for Wi-Fi, scaling acquisitions from 385K to 470K (+22%) through channel, product and customer initiatives. Developed product pitches, sales presentations, and sales enablement materials to improve product understanding and frontline execution across an 11K+ sales force.

Procter & Gamble logoPG

Analytics & Insights Manager - Marketing Strategy

Apr 2024 - Aug 2025 (1 year 4 months)

Led Pan-India sales and marketing strategy at P&G India HQ, driving consumer insights, channel development, and branding across Grocers, Pharma, and MT to deliver $80MM incremental top-line across a $1.4B portfolio and 200K+ stores. Drove execution of national strategies with category & sales teams across 40+ distributors and 8+ categories, while leading 5 end-to-end projects that reignited growth

Baxter R&D logoBR

Electrical Engineer – Medical Devices

Sep 2020 - Jun 2022 (1 year 9 months)

Led NPD of non-invasive blood pressure monitoring systems, coordinating hardware development, prototyping, validation and cross-functional execution; delivered 76% cost reduction. Led RFQs and technical bid analysis for 15+ suppliers, negotiated critical component contracts at 15% lower cost and ensured material availability for prototype/testing phases.

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management, Lucknow logoIL

Indian Institute of Management, Lucknow

Master in Business Administration, Business Administration

2022 - 2024

Grade: CGPA: 8.55

Master in Business Administration with a CGPA of 8.55 and an institute rank of 12.

Indira Gandhi Delhi Technical University for Women logoIW

Indira Gandhi Delhi Technical University for Women

Bachelor of Technology, Electronics and Communication Engineering

2016 - 2020

Grade: CGPA: 8.87

Bachelor's degree in Electronics and Communication Engineering with a CGPA of 8.87 and a department rank of 1.

Tech stack

Software and tools used professionally

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