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Arjun Shankar

@arjunshankar1

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Product marketing leader driving AI-enabled GTM, brand strategy, and rapid growth.

India

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What I'm looking for

I seek high-impact product marketing or GTM leadership roles in growth-focused teams that value AI-driven innovation, cross-functional collaboration, and measurable commercial impact.

I am a strategic product marketing leader with 15+ years' experience building brand, product and portfolio growth across BFSI and major consumer brands. I specialize in architecting 360° GTM strategies, lifecycle marketing, and integrated campaigns that measurably improve acquisition, activation and engagement.

In my current role as Deputy Vice President – Product Marketing I lead end-to-end product and portfolio marketing for credit cards, merchant payments and commercial banking, champion AI-driven workflows and generative tools to reduce time-to-market, and build high-performing in-house teams that cut agency dependence.

I have driven high-impact campaigns for brands including SBI Card, Maruti Suzuki, Hyundai and PepsiCo, delivered multimodal content and prototype-driven creative automation, and partner closely with Product, Digital, Sales, CX, Analytics and Compliance to align marketing programs with business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Deputy Vice President

Current

AU Small Finance Bank

Nov 2021 - Present (4 years 1 month)

Spearheads end-to-end product and portfolio marketing for credit cards, merchant payments, and commercial banking; implemented AI-driven workflows that accelerated campaign development and improved cross-functional efficiency while driving portfolio growth.

Product Marketing GTM Strategy Lifecycle Marketing Vendor Management RBI Compliance

Brand Services Partner

Leo Burnett

Oct 2019 - Nov 2021 (2 years 1 month)

Directed end-to-end brand communication for SBI Card, orchestrating integrated ATL/BTL/digital campaigns that strengthened positioning and drove product launches and long-term client partnerships.

Brand Strategy Integrated Campaigns Client Servicing New Business Development Team Building ATL BTL Digital Strategic Planning Creative Oversight

Associate Account Director

Dentsu Impact

Oct 2018 - Sep 2019 (11 months)

Led marketing communications for Maruti Suzuki flagship products, executing integrated ATL/BTL/digital campaigns and delivering high-impact experiential properties to boost consumer engagement.

Integrated Marketing Experiential Marketing Campaign Management Automotive Marketing Creative Direction Vendor Management ROI Measurement

Group Account Manager

Innocean Worldwide

Sep 2015 - Oct 2018 (3 years 1 month)

Managed 360° brand campaigns for Hyundai and Mobis, including Hyundai's 20th Anniversary campaign achieving 500M+ views, and led multi-channel activations for multiple marquee brands.

Automotive Marketing Brand Amplification Performance Metrics Digital & ATL BTL

Account Supervisor

Ogilvy & Mather

Aug 2014 - Sep 2015 (1 year 1 month)

Conceptualized and executed integrated campaigns for Kohler and MINI Cooper across TV, print, digital and experiential channels, optimizing creative workflows and improving speed-to-market.

Integrated Campaigns Account Management Brand Communications

Project Manager

McCann Erickson & Commonwealth

Jun 2012 - Jul 2014 (2 years 1 month)

Led strategic campaign development and rebranding initiatives for General Motors and Orient Electric, ensuring flawless multi-agency execution across retail and digital touchpoints.

Campaign Strategy Project Management Stakeholder Management

Account Management Trainee

J. Walter Thompson

May 2011 - May 2012 (1 year)

Supported PepsiCo ATL and BTL executions for Mountain Dew and Mirinda, contributing to campaign delivery that improved brand visibility and engagement.

ATL BTL Execution Client Communication Stakeholder Engagement