TEJAS SHRIVAS
@tejasshrivas
I turn consumer insights and performance data into product strategy and GTM results.
IndiaWhat I'm looking for
At Wipro Consumer Care & Lighting, I translated consumer insights, product performance, and competitive gaps into pricing, GTM, and product-launch decisions across Prayagraj, Delhi, and Hyderabad. I delivered ₹2.3Cr+ in revenue at 105–144% of target while leading distribution, key-account, and trade execution.
I've built product strategies using market sizing, concept testing, Kano analysis, Van Westendorp pricing, PRDs, roadmaps, JTBD, and opportunity mapping. I’m now deepening this work through an AI Product Management fellowship, with a focus on problem framing, competitive benchmarking, and validation.
Experience
Work history, roles, and key accomplishments
Senior Marketing Executive
Wipro Consumer Care & Lighting
May 2025 - Jun 2026 (1 year 1 month)
Delivered ₹1Cr+ revenue and led a 6 DSR team across 1,100+ touchpoints, achieving 108% target and 22% growth. Managed key accounts, executed GTM strategies, and drove cross-functional activations contributing to Santoor's milestone as India's #1-selling soap.
Process Strategy Intern
UltraTech Cement
Aug 2024 - Sep 2024 (1 month)
Strategised a process optimisation SOP for plant and yard operations, improving TAT efficiency by 15%, which was adopted by the operations team.
Digital Strategy & Brand Growth Intern
Clicks2Compare Banking Consultants
May 2024 - Jul 2024 (2 months)
Built brand and content strategy including 3 podcasts via Meta Business Suite and LinkedIn Ads, driving 355K+ impressions, 400K+ reach, and 1,300+ followers.
Education
Degrees, certifications, and relevant coursework
ProductSpace
AI Product Management Fellowship, AI Product Management
Ongoing AI Product Management Fellowship covering JTBD-based problem framing, opportunity mapping, and competitive benchmarking.
Google Analytics Certification, Analytics
Completed Google Analytics certification in 2026.
Indian School of Business (ISB)
Product Management Programme, Product Management
Completed the Product Management Programme from the Indian School of Business in 2026.
IMT Ghaziabad
PGDM, International Business and Marketing
2023 - 2025
Pursued a PGDM in International Business and Marketing from 2023 to 2025.
Dr NTR College of Agricultural Engineering
B.Tech, Agricultural Engineering
2019 - 2023
Earned a B.Tech in Agricultural Engineering from 2019 to 2023.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Skills
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