Aditya Prakash

Owned commercial-excellence initiatives across 6 pharma divisions and a ₹3,400 Cr+ business scale, improving field execution visibility and incentive design through diagnostic dashboards. Managed enterprise CRM roadmap for 18,000+ field users and defined a RAG-based GenAI assistant embedded into CRM workflows with structured medical/brand/business validation loops.

Built growth and strategy from the CEO’s office, launching self-diagnostic journeys and Locate Dr that generated ₹7 Cr+ revenue and reduced doctor-access friction. Drove Lung Care Program revenue +265% YoY via pricing redesign, lifecycle nudges, and commerce access, improving Day-7 retention (7%→16%) and inhaler refill adherence (1.6→2.2/year) and influencing ₹50 Cr+ omnichannel commerce outcomes

Improved academic content accuracy from 67%→83% by analyzing topic-mapping gaps across 100+ coursebooks and redesigning mapping logic and review workflows. Reduced reprint TAT by 10% through standardized correction workflows and supported GTM execution across 10 states, contributing to a 12% increase in market reach.

Analyzed city-level buyer behavior, assortment gaps, fulfilment constraints, and seller performance to identify category growth opportunities across 6 markets, delivering a 10% sales increase and 8% engagement uplift. Improved B2B fulfilment economics by rolling out a self-pickup model across 37 hubs, raising fill rates from 85%→90% and reducing operational costs by 1.3%.

Led the 0→1 launch of an on-demand courses vertical, defining categories, pricing, GTM, and operating model to achieve 30%+ netprofit margins at launch. Managed a 55-member cross-functional team, improving engagement 25% and reducing turnaround time 25%, and created repeatable launch playbooks for segmentation, packaging, campaign planning, and performance tracking.

Led product operations and growth for SnapSolve’s on-demand doubt-solving, supporting scale to 60,000+ DAU and increasing Returning DAU to 60%+ through supply readiness and returning-user initiatives. Optimized operating model and quality workflows, reducing setup costs 36% (₹62.5L savings) and production costs 40%, while running A/B experiments across onboarding and response formats.

Managed field sales operations across 12 districts, coordinating a 20-member sales team across UP, Bihar, and Jharkhand. Increased revenue 30% by restructuring territory plans, improving daily sales tracking, and strengthening distributor coordination in resource-constrained markets.

Grade: CGPA 7.63

Activities and societies: Head of Placement Advisory Team; Founder, Product & Tech Club; National Finalist (Gravitas 2023); Best Club Award by Director, SIBM Pune.

Pursued an MBA in Marketing at SIBM Pune, achieving a CGPA of 7.63. Served as Head of the Placement Advisory Team and Founder of the Product & Tech Club.

Grade: Distinction, 75.68%

Activities and societies: Head of Mess Committee (1,000+ students); Technical Project—Jharkhand Urja Vikas Nigam.

Completed a B.Tech in Marine Engineering at IMU Kolkata with distinction. Led the Mess Committee and completed a technical project for Jharkhand Urja Vikas Nigam.