Bala Devarakonda

I’m an account management and business growth professional focused on driving revenue, managing high-value portfolios, and improving operational workflows across enterprise and startup environments. At Zomato, I managed a $1M+ portfolio across 100+ enterprise accounts and delivered 15% YoY revenue growth through strategic account management, upsell/cross-sell, and client engagement.

My edge is analytics-driven execution and simplification. I built an AI-enabled workflow tool that reduced sales data retrieval time by 50% for 1000+ users, and I designed and launched the “9am Alert” dashboard for 1,500 account managers—improving action on critical KPIs and increasing conversion rates by 18%.

I also focus on removing friction at scale: I designed and deployed operational dashboards and analytics that improved approval workflows from 75% to 90% and reduced manual errors by 60%. Selected to Zomato’s Product Task Force (top 3 among 1,500+ managers), I supported process redesign and organization-wide efficiency initiatives.

Before Zomato, I strengthened my foundation by leading digital content, marketing, and partnerships. As Co-Founder (Digital Business & Partnerships) at Chitraastra, I built and led new digital growth processes (25M+ YouTube views, 2x subscriber growth) and managed strategic partnerships; earlier roles included Business Development leadership, consulting-style workshops, and innovation-oriented market research.