Open to opportunities

John Ludlow

@johnludlow

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Results-driven performance marketing leader with 12+ years of experience.

United States

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What I'm looking for

I am looking for a role that fosters innovation and growth, with a focus on data-driven strategies and collaborative team environments.

I am a performance marketing leader with over 12 years of experience in scaling omni-channel media campaigns. My approach is portfolio-style, anchoring strategies in high-ROI campaigns while also reserving budget for innovation and growth. I excel in customer acquisition, conversion rate optimization (CRO), attribution modeling, and data-driven media buying to maximize efficiency and scalability.

In my current role as Director of Performance Marketing at Lead to Conversion, I manage a substantial $1.7 million in monthly ad spend, ensuring optimal allocation and maximizing ROI. I have successfully implemented multi-touch attribution models and integrated advanced analytics tools like GA4 and Adobe Analytics to improve tracking accuracy and campaign performance. My efforts have led to significant improvements in conversion rates and reduced client churn, showcasing my ability to drive results and enhance communication.

Previously, as a Senior Marketing Manager at Golden Frog, I executed multilingual ad campaigns that resulted in a 25% increase in conversion rates. My experience spans various roles where I have developed growth strategies, optimized lead management, and secured strategic partnerships, all contributing to increased revenue and improved customer lifetime value.

Experience

Work history, roles, and key accomplishments

Current

Director of Performance Marketing

Current

Lead to Conversion

Jan 2022 - Present (3 years 5 months)

As Director of Performance Marketing at Lead to Conversion, I managed $1.7 million in monthly ad spend, optimizing allocation for maximum ROI. I led cross-channel paid media strategies and implemented multi-touch attribution models to enhance campaign performance. My role involved integrating advanced analytics tools and developing CRM systems to improve lead management and reporting accuracy.

Performance Marketing ROI And Attribution Modeling CRM Budget Management

Senior Marketing Manager

Golden Frog

May 2019 - Jan 2022 (2 years 8 months)

In my role as Senior Marketing Manager at Golden Frog, I led inbound marketing efforts across multiple channels, executing multilingual ad campaigns that increased conversion rates by 25%. I focused on optimizing customer acquisition and retention strategies while aligning marketing efforts with business KPIs through cross-platform reporting.

Inbound Marketing Conversion Rate Optimization Cross Platform Reporting Customer Retention KPIs Team Collaboration

Marketing Manager

Snoball

Jun 2015 - May 2019 (3 years 11 months)

As Marketing Manager at Snoball, I developed and executed growth strategies that expanded partner acquisition and increased platform revenue by 20%. I launched dynamic pricing models and secured strategic partnerships, while also implementing agile project management methodologies to enhance team collaboration and operational efficiency.