At IPI Member Network, I lead integrated marketing programs across email, digital advertising, websites, social media, and events. I also direct marketing for the annual IPIC conference, including promotional campaigns and attendee communications.
I developed and launched an automated company newsletter system using Make, and I manage WordPress updates, SEO improvements, and email campaign performance. I work directly with member businesses to recommend and implement marketing programs.
As Marketing Services Manager, I lead a team of three and deliver workshops on email marketing, digital content, social media, and video production. Earlier, I coordinated marketing at IPI Member Network and Cannon Safe, and helped run local promotions and consumer events at Anheuser-Busch.
