Open to opportunities

Megan Kohler

@megankohler

Message

Dynamic Field Marketing professional driving brand engagement and lead generation.

United States

Message

What I'm looking for

I am looking for a role that allows me to leverage my event marketing expertise while fostering collaboration and innovation within a dynamic team.

I am a seasoned Senior Manager in Field Marketing with a Bachelor of Science in Humanities from Northern Arizona University. With a proven track record in driving brand awareness and customer engagement, I excel in strategic event planning and execution. My passion lies in creating compelling campaigns that align with business goals, managing end-to-end event experiences from large conferences to intimate executive meetups.

At Drata, I established the company's first field marketing calendar, optimizing event planning and coordination. My leadership in planning a major industry conference resulted in a remarkable 150% increase in lead generation compared to the previous year. I have successfully developed comprehensive field marketing strategies that have driven over $1M in influenced pipeline, showcasing my ability to collaborate with cross-functional teams and leverage data-driven insights for measurable results.

Throughout my career, I have built impactful brand experiences that accelerate pipeline growth and strengthen customer relationships. I am dedicated to fostering engagement and nurturing partnerships that enhance brand visibility and co-marketing opportunities.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Field Marketing

Current

Drata

Jul 2024 - Present (11 months)

As Senior Manager of Field Marketing at Drata, I established the first field marketing calendar and led a major industry conference, achieving a 150% increase in lead generation and a 40% increase in sales pipeline value.

Event Strategy Campaign Management Budget Management Cross Functional Collaboration Vendor Management Data Analysis CRM Tools Project Management Marketing Automation

Senior Manager, Field Marketing

Productboard

Jun 2022 - Jan 2024 (1 year 7 months)

At Productboard, I developed field marketing strategies that drove over $1M in influenced pipeline, successfully managing logistics and vendor relationships for major events.

Field Marketing Event Planning Vendor Management Data Analysis Logistics Coordination Partnership Development Marketing Execution

Office Management & Staff Services

Observe

Jul 2020 - Jan 2022 (1 year 6 months)

Oversaw employee relations and coordinated company events at Observe, ensuring compliance and fostering engagement through effective communication and event planning.

Employee Relations Event Coordination Compliance Communication Budget Management Onboarding Staff Training

Field Marketing Manager

Salesloft

Jan 2020 - Jul 2020 (6 months)

Managed regionalized events for Salesloft, focusing on building pipeline in top-tier accounts while overseeing all elements of marketing programs and maintaining field partnerships.

Event Management Field Partnerships Communication Reporting Pipeline Acceleration Customer Engagement

Field Marketing Specialist

Alfresco

Nov 2017 - Nov 2019 (1 year 11 months)

Led integrated marketing programs at Alfresco to drive pipeline growth, managing all aspects from concept to completion, including trade shows, digital campaigns, and executive meetings.

Integrated Marketing Event Management Trade Shows Communication ROI Tracking