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Nandini Natarajan

@nandininatarajan

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B2B growth marketer driving adoption, advocacy, and regional expansion.

India

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What I'm looking for

I’m looking to grow in B2B SaaS marketing roles where I can drive customer adoption through proof-driven storytelling, customer advocacy, and lifecycle messaging—while partnering cross-functionally to expand into new regions and build repeatable enablement processes.

I’m a B2B SaaS marketing professional working at the intersection of product, users, and communication. I focus on improving how users understand, evaluate, and adopt complex software products—turning customer insights into proof-driven messaging that moves buyers from consideration to confidence.

In my current role, I handle customer adoption and trust initiatives for a global IT monitoring platform by building a customer advocacy workflow (case studies, testimonials, and reference customer enablement) and managing review presence across G2, Gartner Peer Insights, and Capterra. Previously, I led regional expansion initiatives across Europe, the United Kingdom, Australia, and Indonesia through localized marketing and partnership programs, coordinating cross-functional efforts across partnerships, community, and regional marketing teams to improve awareness and lead generation.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Specialist

Current

Zoho Corporation

Nov 2025 - Present (5 months)

Drove customer adoption and trust initiatives for Zoho’s IT monitoring platform by building a customer advocacy workflow (case studies, testimonials, and reference enablement). Managed review presence on G2, Gartner Peer Insights, and Capterra and created proof-driven marketing assets to support buyer evaluation.

Customer Advocacy B2B SaaS Marketing Marketing Operations Review Presence Management Enablement

Marketing Analyst

Zoho Corporation

Dec 2023 - Nov 2025 (1 year 11 months)

Led regional expansion initiatives for Zoho for Startups across Europe, the United Kingdom, Australia, and Indonesia. Built localized partnership programs, coordinated with regional and community teams, and refined outreach strategies using engagement data.

Regional Expansion Marketing Partnership Marketing Marketing Analytics Lead Generation Cross Functional Collaboration Content Strategy

Community Coordinator

Zoho Corporation

Sep 2022 - Dec 2023 (1 year 3 months)

Organized founder engagement programs and events to increase community participation for Zoho for Startups. Designed onboarding communications for startup members and supported partnerships with regional incubators and ecosystem communities.

Events Ecosystem Partnerships Community Growth Process Design Startup Community Enablement

Associate Executive

BlueBinaries Engineering & Solutions

Apr 2022 - Sep 2022 (5 months)

Led documentation and coordination activities for ISO 9001:2015 certification and supported preparation for ISO 27001 information security implementation. Assisted with business operations coordination to support compliance efforts.

ISO 9001 ISO 27001 Documentation Management Information Security Business Operations