Looking for a job

Lini John

@linijohn

Message

B2B SaaS marketing leader with 14+ years of experience.

India

Message

What I'm looking for

I'm seeking a B2B SaaS marketing role where I can drive lead generation, customer marketing, and ABM strategies. I thrive in building full-funnel programs, shaping positioning, and leading teams to deliver measurable impact on brand and revenue.

I am a strategic B2B marketing leader with over 14 years of experience in driving revenue growth through data-driven campaigns and innovative content strategies. My career has been marked by a proven track record of building high-performing teams and establishing marketing functions from the ground up. At Zuci Systems, I successfully led the marketing strategy for enterprise B2B software services, achieving a remarkable 40% year-over-year revenue growth.

Throughout my career, I have developed comprehensive marketing roadmaps that have accelerated client acquisition and enhanced brand positioning in competitive markets. I thrive in cross-functional leadership roles, collaborating with C-suite executives to align marketing initiatives with business objectives and sales enablement needs.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Zuci Systems Pvt. Ltd.

Jan 2020 - Jun 2024 (4 years 5 months)

Led end-to-end marketing strategy for enterprise B2B software services, driving measurable business outcomes. Built the marketing department from scratch, including talent acquisition, budget management, and establishing KPIs aligned with business objectives.

Content Strategy Employer Branding Performance Analytics Account Based Marketing Lead Generation Sales Enablement Email Marketing Event Planning

Product Marketing Manager

Zoho Corporation

Oct 2018 - Dec 2019 (1 year 2 months)

Directed product marketing strategy for Zoho's HR product - Zoho People & Zoho People Plus. Developed and executed content strategy that increased organic traffic by 30% through SEO-optimized resources and thought leadership content.

Go To Market Strategy Social Media Management SEO Strategy Product Marketing Organic Growth Event Marketing

Product Marketer

Zoho Corporation

Mar 2016 - Sep 2018 (2 years 6 months)

Executed marketing initiatives for Zoho's HR product, Zoho People. Developed targeted content and campaigns that contributed to a 25% increase in sales performance.

Sales Enablement Customer Engagement Partner Management Market Research Content Creation Campaign Management

Marketing Analyst

Zoho Corporation

Apr 2011 - Feb 2016 (4 years 10 months)

Supported marketing efforts for ManageEngine Applications Manager. Conducted comprehensive market analysis and competitor benchmarking to identify product differentiation opportunities.

Competitive Intelligence Technical Content Campaign Management Analytics Google Analytics