Nadhirah Athira

I’m a Trust & Safety Associate focused on Marketplace Integrity, with 3+ years of experience in content moderation, policy enforcement, and process optimization across Southeast Asia markets. I combine AI-augmented moderation approaches with rigorous data analysis to help protect users and uphold platform trust.

At Webhelp (Grab Project), I developed and operationalized 13 iterative policy documents, initially supporting Malaysia, Indonesia, and Singapore, then scaling frameworks across Southeast Asia. I’ve worked to improve enforcement accuracy by 25% and reduce escalation time by 25%, while maintaining 100% compliance through incident monitoring and KPI discipline.

I’m deeply hands-on with enforcement execution across high-volume moderation for audio, video, text, and image formats. I manage end-to-end moderation across multiple verticals—User Profiles, Merchant Profiles, Food Listings, Menu Items, Chat, Ads, Audio Content, and Food Reviews—to ensure consistent policy application across platform surfaces.

I also bring cross-functional partnership to every case: I collaborate with Legal, Product, and Engineering to resolve complex policy integration challenges and translate real-world behavioral insights into safer outcomes. Recognition like the Most Valuable Player Award (2024) reflects how I balance quality assurance, risk management, and continuous workflow improvement.