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Morgan Andrade

@morganandrade

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CRO & Web Growth Manager who replatformed CEFALY Technology’s $10M+ ecommerce operation to WooCommerce.

United States

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At CEFALY Technology, I led the replatform of a $10M+ ecommerce operation to WooCommerce, coordinating design, plugin integration, QA, and launch. After launch, Lighthouse performance scores improved 80% and bounce rate fell 50%.

I ran a structured experimentation program with 15+ A/B and multivariate tests annually, lifting average order value 12%. I also owned BNPL presentment across US, UK, and Canada storefronts, measuring adoption and revenue impact.

At Garrisons & Gnomes, I led CRO, analytics, SEO, and UX initiatives for B2B and ecommerce clients. I directed conversion strategy for more than 10 crowdfunding launches, including a TTRPG title that exceeded $1M in funding.

I'm currently an Independent Consultant, advising small business and ecommerce clients on conversion optimization, analytics setup, and funnel strategy. At Carla Ramirez Insurance Agency (Farmers), I quote and present auto and home coverage to inbound leads, and built a call-script web app used on every call.

Experience

Work history, roles, and key accomplishments

Current

Property & Casualty Insurance Producer

Current

Carla Ramirez Insurance Agency (Farmers)

Jan 2026 - Present (9 months)

Quotes and presents Farmers auto and home coverage to inbound leads in a one-call-close sales model. Built an interactive call-script web app with Claude that adapts talk tracks and calculates price comparisons live.

Ricochet360 Farmers Alta HTML CSS JavaScript Claude Sales Insurance

Current

Independent Consultant, CRO & Web Growth

Current

Self-Employed

Jan 2025 - Present (1 year 9 months)

Advises small business and ecommerce clients on conversion optimization, analytics setup, and funnel strategy. Builds structured AI workflows and prompt-chain automation to accelerate audits, reporting, and execution.

CRO Analytics Funnel Strategy AI Workflows Claude Prompt Engineering Web Development

Web & Growth Marketing Manager

CEFALY Technology

Jan 2023 - Dec 2025 (2 years 11 months)

Owned web growth strategy across three global ecommerce properties serving 50K+ monthly users. Led full replatform of a $10M+ ecommerce operation to WooCommerce, improving Lighthouse scores by 80% and reducing bounce rate by 50%.

WooCommerce GA4 Google Tag Manager Affirm Klarna A B Testing CRO Cookiebot OneTrust Google Consent Mode Attentive Yotpo Looker Tableau Excel

Senior Digital Marketing Manager

Garrisons & Gnomes

Jan 2019 - Dec 2023 (4 years 11 months)

Led CRO, analytics, SEO, and UX initiatives for B2B and ecommerce clients. Directed conversion strategy for 10+ crowdfunding launches, including a TTRPG title that exceeded $1M in funding.

CRO Analytics SEO UX WordPress Sitecore Drupal Looker Tableau Excel Ahrefs SEMrush Google Search Console Screaming Frog Patreon

Web & Technical Solutions Consultant

Independent Consulting

Jan 2014 - Dec 2019 (5 years 11 months)

Designed and launched custom WordPress and ecommerce sites built on CRO, analytics, and SEO best practices. Improved cart conversion rates ~15% through UX optimization and funnel refinement.

WordPress Ecommerce CRO Analytics SEO UX Funnel Optimization