David Maisch
@davidmaisch
I build AI-powered MarTech automation that reduces manual work and accelerates go-to-market execution.
United StatesWhat I'm looking for
At DraftKings, I build agentic AI workflows with Claude and n8n, AI-powered QA agents, and Slack self-service bots that reduce manual work across marketing and go-to-market teams.
I redesign workflows and embed automation into core marketing processes to shorten go-to-market cycles, improve operational reliability, and help teams work independently. I also partner with data and engineering teams on clean marketing data flows, reporting, activation, attribution, and campaign operations.
Previously, I owned product strategy and the roadmap for a $200M+ annual-revenue lead generation portfolio at Digital Media Solutions. I led an Agile team of 10+ developers, coordinated engineering, marketing, sales, and analytics stakeholders, and used customer insights, KPIs, and experimentation to improve conversion performance.
With a computer science background, I implement, integrate, and optimize the tools I recommend—from MarTech architecture and CDP implementation to AI automation, analytics, and lead-generation experiences.
Experience
Work history, roles, and key accomplishments
Worked as Manger, Marketing Tech Ops at DraftKings Inc..
Leads AI initiatives and marketing technology operations, building agentic workflows and self-service tools to reduce manual work and improve efficiency.
- Built and deployed agentic AI workflows using Claude and n8n, saving significant manual work annually across marketing and GTM teams
- Designed AI-powered QA agents to automate validation of marketing spend, creative assets, and budget projections — reducing error rates and improving operational reliability
- Drove meaningful reductions in go-to-market cycle time by auditing and redesigning GTM
- Defined and tracked key KPIs, ensuring accurate analytics and reporting frameworks across multiple campaigns.
- Optimized marketing funnels and lead generation strategies, increasing conversion rates and revenue.
- Developed and implemented marketing strategies, media plans, and user experience enhancements aligned with business goals.
- Led training sessions for marketing and analytics teams on
- Owned the end-to-end product strategy and roadmap for a portfolio of lead generation products generating $200M+ in annual revenue.
- Led cross-functional collaboration with engineering, marketing, sales, and analytics teams to scope, prioritize, and deliver impactful product features.
Managed an Agile team of 10+ developers across multiple initiatives, overseeing sprint planning, backlog groomin
- Partnered cross-functionally with product, sales, marketing, and operations teams to align on strategic objectives and support successful go-to-market execution.
- Designed and executed A/B tests on landing pages and user journeys, resulting in significant conversion rate improvements across key marketing funnels.
- Provided data-driven insights and performance reporting to guide product strateg
Aramis was acquired by Digital Media Solutions in February 2021.
Worked as Jr. Web Developer at Aramis Interactive.
Education
Degrees, certifications, and relevant coursework
University of Massachusetts Amherst
Master of Business Administration - MBA
2024 - 2027
University of Massachusetts Amherst
Master of Business Administration, Business Administration
2024 - 2027
Pursuing a Master of Business Administration degree from the University of Massachusetts Amherst from 2024 to 2027.
Indiana University of Pennsylvania
Bachelor's degree, Computer Science
2013 - 2017
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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