At Sinegal Estate Winery, I own a $3.5M DTC P&L and grew revenue 9% YoY through H1 2026 against a contracting category. I also increased member LTV 15.5% YoY through cohort analysis and lifecycle segmentation.
I built the company’s $12M driver-based forecast across five channels, which now informs inventory and budget decisions. I also consolidated nine manual reports onto one data layer and automated drafting with Claude, Airtable, and Make.com, cutting reporting time 20% with human review on every output.
Earlier at Sinegal Estate Winery, I cut subscriber acquisition cost 36% and grew DTC revenue 16% over 14 months. I built email and SMS lifecycle infrastructure from scratch in Klaviyo, doubling owned-channel revenue share.
At Mayvenn, I reduced customer CAC 20% and managed paid media above $1M per month at peak as the business scaled to a $36M annualized run rate within 12 months. I also rebuilt CRM infrastructure, increasing customer LTV 25%, and directed a national television campaign from creative brief through production.
