monique gethers williams
@moniquegetherswillia
I drive B2B demand generation and digital growth through data-driven omnichannel campaigns.
United StatesWhat I'm looking for
At ADP, I lead B2B omnichannel programs for SmartCompliance that have generated $18MM in close-won business and $54MM in influenced opportunities.
I've improved campaign ROI by over 500% through A/B testing, performance tracking, and attribution modeling, while reducing lead rejection by 30% and increasing leads sent to sales by 70%. I build lead-scoring and nurture frameworks, support SEM, email, and paid media, and partner across sales and inbound teams to drive measurable revenue growth.
Experience
Work history, roles, and key accomplishments
Senior Marketing Manager - Demand/Digital Marketing | Global Marketing and Commu
Jan 2023 - Present (3 years 7 months)
Dynamic Senior Marketing Manager with extensive experience in B2B demand generation and digital marketing. Demonstrated success in crafting and executing strategies that enhance lead generation and accelerate revenue growth through integrated multichannel campaigns leveraging data-driven insights. A strong leader who excels in cross-functional collaboration and leveraging marketing technology to m
Team lead for ADP SmartCompliance business, developing and supporting innovative B2B omnichannel programs that generate $18MM in close-won business and $54MM in influence opportunities. Collaborated with sales and inbound teams to refine lead qualification processes, decreasing lead rejection by 30% and improving leads sent to sales by 70%. Executed data-driven marketing initiatives including A/B
Worked as Senior Campaign Manager | Global Enterprise Solutions at ADP.
Campaign Developer, Sales Campaign | ADP Compliance Solutions
Jul 2010 - Jan 2018 (7 years 6 months)
Worked as Campaign Developer, Sales Campaign | ADP Compliance Solutions at ADP.
Worked as Channel Marketing Manager | ADP Retirement Services at ADP.
Manager, Participate Communications | ADP Retirement Services
Jul 2005 - Dec 2007 (2 years 5 months)
Worked as Manager, Participate Communications | ADP Retirement Services at ADP.
Worked as Senior Education Specialist | ADP Retirement Services at ADP.
Worked as Implementation Specialist | ADP Retirement Services at ADP.
Education
Degrees, certifications, and relevant coursework
Montclair State University
Master's Degree, Business
1995 - 1998
Howard University
Bachelor's Degree, English Language and Literature/Letters
1983 - 1987
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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