Open to opportunities

Cory Kessler

@corykessler

Message

B2B demand generation leader driving multi-channel acquisition and measurable pipeline growth.

United States

Message

What I'm looking for

I seek a growth-focused marketing role where I can build data-driven acquisition programs, partner with sales, and scale employer-focused B2B2C healthcare initiatives.

I am a B2B demand generation strategist with 5+ years building multi-channel acquisition campaigns that drive measurable pipeline growth for healthcare and SMB clients.

I partner closely with sales and RevOps to generate qualified leads, implement lead scoring and routing, and scale employer acquisition programs through account-based outreach, webinars, and targeted email campaigns.

I build data-driven nurture workflows and run rigorous A/B testing across subject lines, messaging, CTAs, and content formats to optimize conversion, improve lead quality, and contribute to sales pipeline performance.

I create B2B content and messaging frameworks that simplify complex health value propositions for benefits buyers, and I have a proven record of improving engagement and revenue through segmentation, testing, and analytics.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Frontier Direct Care

Mar 2025 - Present (10 months)

Built and executed multi-channel acquisition campaigns targeting employer decision-makers, driving qualified leads and meetings for a B2B2C direct primary care benefits platform and improving marketing-to-sales handoff through lead scoring and analytics.

Demand Generation HubSpot Email Marketing ABM Lead Scoring A B Testing Landing Page Optimization Sales Enablement

Digital Marketing Strategist

Pillar4 Media

May 2022 - Jan 2025 (2 years 8 months)

Managed email marketing for 1.2M subscribers, doubling CTR and maintaining 38-40% open rates while building automated nurture workflows that contributed to $10M in revenue through testing and optimization.

Email Marketing Marketing Automation A B Testing Segmentation Analytics HubSpot

Marketing Consultant

Self-Employed

Oct 2015 - May 2022 (6 years 7 months)

Partnered with SMBs and startups to develop demand generation strategies and executed email, social, and content campaigns that produced measurable lead and revenue growth, including a Super-PAC campaign that increased donations 50%.